Sidekick Promo Ad - Gopuff Partnership
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a 1 minute video of you picking a recipe from the 'Gopuff Featured category' on the 'Explore' tab, then buying the ingredients you need from the Gopuff app, delivered to you door and cooking up a meal using the Sidekick app. Plus demonstrating/discussing the benefits.
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https://sortedfood.com/sidekick/
Unlock your kitchen Confidence, to cancel boring dinners!
Find yourself cooking the same meals over and over?
The Sidekick app helps you discover exciting new flavours, experiment with different ingredients and learn new techniques - no matter what your dietary preferences. Reduce the pain of deciding what to cook each week, and our chefs will guide you through each simple recipe, step-by-step
Suddenly cooking becomes a fun, shared experience with your partner, friends or family - transforming a midweek meal into a celebration of awesome food.
Hook = This has completely changed the way I shop and cook!
Begin by - showing the amazing food you made, to get people excited and bought in
Then - show browsing and choosing the recipe from the 'Gopuff Featured category' on the 'Explore' tab (you can potentially add to your weekly menu) and talk about it’s giving you so much food inspo
Next - show that same recipe with pre-populated ingredients on the Gopuff app (you can click the banner on the recipe screen or there is a Sidekick meal inspiration banner from 12-9pm each day to find it).
Then - add ingredients you need to checkout (use coupon SIDEKICK40 for £10 off if you’re a new user, don’t show if you aren’t) and order.
Talk about - how you didn't need to buy all the ingredients, because you already had X% of the ingredients in your store cupboard (e.g., it only cost me £x as I had olive oil, cumin etc. and it turned up within x minutes of ordering, hopefully v fast!).
Then - show the dish(es) again that you cooked up and explain how each took x amount of minutes (super speedy, delicious and easy, step-by-step guide, simple timers - chef designed).
CTA - download Sidekick now and get a 30 day free trial!
Loves food would help :)
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Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
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