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Project Summary

Project Name
WeAreDevelopers World Congress 2024 UGC
Brand
WeAreDevelopers
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

Way to talk: 

Use current memes. Use analogies, e.g. World Congress pumped me up and made me a cool developer. You don't need to recite this information but reflect it visually with memorable filters, situations, and scenes. Use simple ways to communicate the value of the event, for example, the results of "before attending / after attending the conference" in the form of a meme, where the hero is exaggeratedly smarter, stronger, etc. 

Ideally, use IT-related memes, and slang phrases. 

Target Audiences (to consider when planning your script)

  • For seasoned developers / team leads: Bring your colleagues to stay ahead with emerging technologies, enable them to meet their idols and use the time to bond as a team.
  • For juniors: WeAreDevelopers World Congress is the palace where the worldwide developer community meets. With more than 15,000 attendees and 500 speakers this is the place to gain insights into efficient coding practices and modern programming techniques essential for today's software landscape.
  • For tech decision makers: Bridge the gap between tech and business. Explore the essentials in developing successful tech-driven business strategies that drive growth and transformation. Get inspired by some of the world’s greatest tech leaders sharing their insights and experience in one place. 

Language: German or English

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.wearedevelopers.com/world-congress 

WeAreDevelopers World Congress - the world-leading event for developers in Berlin. 

The event will take place 17-19 July  and brings together more than 15,000 developers and 500 speakers

The event discusses the latest innovations in software development, cloud technologies, AI and machine learning, software architecture, and DevOps. Among the speakers are representatives of the largest companies in IT: Google, Microsoft, Meta, GitHub, AWS, Oracle, NVIDIA, SAP, IBM, and many others.

Main Concept
Script/Description of Scenes

Please create a script that sounds natural!

Language: German. 

HOOK: Start with "This is best way/hack to level up as a developer" or something like this. 

Key Points to Mention:

  • WeAreDevelopers World Congress is the largest event for IT professionals, bringing together over 15,000 developers and 500 speakers at 15-17 July at Berlin. 
  • At this event you can improve your skills, find like-minded people and join a community of others like you. 

Additional Info below, please pick and choose to include any that are relevant to your script:

Speakers

Scott Farquhar (Co-Founder of Atlassian), Scott Hanselman (VP of Developer Community at Microsoft), Thomas Dohmke (CEO, GitHub), Denis Yarats (Co-founder of Perplexity.ai)

Kris Rasmussen (Chief Technology Officer at Figma), Angie Jones (Global VP of Developer Relations at TBD),

Full line-up can be found here

Topics to learn about:

  • MASTERING THE CLOUD ECOSYSTEM
  • STAYING AHEAD WITH AI & MACHINE LEARNING
  • OPTIMIZING WORKFLOWS WITH DEVOPS EXCELLENCE
  • LEADING THE EDGE WITH EMERGING TECH
  • FUTURE-PROOF SOFTWARE ARCHITECTURE

Topics can be seen here 

You can use photos from the official website.

Key Takeaways from the Event:

  • PROFESSIONAL GROWTH: Get a complete overview of recent insights, best practices and future trends in modern software development.
  • CONNECT AND NETWORK: Meet like-minded people and expand your career, business and industry network. Yes, it's also a perfect opportunity to do team-building or just meet old and make new friends.
  • BRILLIANT SPEAKERS: Meet the most exciting names from the world of software development. Come and listen to their stories, hear their ideas, absorb their knowledge and learn from the best.

CTA: reserve your ticket or tell your boss about this event.

Additional information

Content usage: This content is for UGC ads only, no posting is required. An ad will be run on Facebook, Instagram and TikTok.

Must film in good lighting.

Film all content vertically, in a 9:16 aspect ratio

Don't wear anything too provocative or distracting

The presence of other brands in the video is not allowed – Avoid wearing clothes with logos

DELIVERABLES:

  • Raw Edit - edited video without music, no text/effects
  • Final edit - edited video with music, text overlays, and effects. For the final version, we hope to have a TikTok-style type of edit (TikTok fonts, fast-paced videos, transitions, and a great hook at the start)

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
WeAreDevelopers
Pronunciation
We Are Developers
Social Media
Category
Other
About

WeAreDevelopers was founded in 2015 with the mission to level up the careers of developers by providing them with valuable tech content, perfect-fit job opportunities, and outstanding events throughout the year. We run Europe's leading developer community and support the professional and personal growth of developers.

Once a year we host the WeAreDevelopers World Congress, the world's largest annual event for developers, bringing together over 15,000 attendees to share their insights, exchange ideas, and shape the future of technology.

We are dedicated to empowering tech talents and fostering a community of tech professionals who are driven to succeed and make a significant impact on the industry.

Brand Guidelines
Tone of voice

professional but with a playfulness

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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