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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
'car interview' video for Carmoola
Brand
Carmoola
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We'd like a video in the style of Daniel Mac (of 'what do you do for a living' fame) - but it's actually a Carmoola ad 😱

Please read this brief carefully and share your idea + car in your application comment :)

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We're a car finance app that makes buying a user car quick and easy! Here's some more info about us: http://bit.ly/carmoola-content-creators 

Main Concept
Script/Description of Scenes

Note: I’m imagining the script to go something like this. Feel free to be more creative than I am! Other product benefits of ours are in the Google Drive link above. Please don't do this is a straight-up testimonial unless you happen to be a real Carmoola customer 😉 

Scene: POV of person A running up to person B who is in the drivers seat in a parked car.

A: Hey scuse me, your car is awesome how can I get one?

B: Oh I got it with Carmoola.

A: Oh cool what’s that?

B: It’s a great car finance app, I heard about them in this advert we’re in points at camera, superzoom onto B's face, surprise sound effect meme sound It takes like 60 seconds to sign up, you get told your budget up front, and you can do everything in the app so it’s really simple. You should click below and download it now

A: Thanks I will!

Additional information

Creators should have a car or access to a car. Ideally the car would be one similar to what our users usually buy (we can lend between £2k to £40k). Also interested in a vehicle that'd be funny rather than realistic - like one of those "cars" for kids or the ones you get in supermarkets. Please give a rough idea of how you'd do this concept when applying, and what car you can use. Please send over a script before filming - since we're in a regulated industry there's lots we can't do/say

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Carmoola
Pronunciation
Car like Car. Moola like Moola
Social Media
Category
Apps
About

We're here to make car finance better! More info about us here: https://docs.google.com/document/d/1byKAYEKU9Lh0wXyj6UUjiNeuq6MsZnaDQ2IRcGAWI1k/edit

Brand Guidelines

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Tone of voice

We are trying to make finance easier and more accessible. So we're totally open to casual/humorous content so long as our compliance guy is happy 😅 

Competitors/similar brands

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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