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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Unthin's Hair Loss Treatment Spray
Brand
Tribe Digital
Brand
Unthin
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

UGC style video of someone talking about the Unthin Treatment Spray, explaining how the product works and the impact that it’s had on their hair growth.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://unthin.co.uk/our-product/ 

Beat hair loss with our hair loss treatment spray for men. Our pharmacy-approved and prescribed product works for 9/10 men, treating thinning, receding hairlines, and balding at the crown, with just 6 sprays twice a day to your head.

Main Concept
Script/Description of Scenes

Hook: Choose an option from the below hooks (wording can be adjusted slightly)

Hook 1: How I beat hair loss with Unthin’s treatment spray 

Hook 2: How I got my confidence back thanks to Unthin

Hook 3: Struggling with hair loss? I was the same until I tried Unthin |

Script: The brief below is a guide and does not need to be followed strictly, the client would like variety in the content responses so are happy for creators to put their own spin/wording/style to it:

  • I’ve been using Unthin’s hair loss treatment spray for (Choose: 4,5,6) months and the results are amazing! (Speaking to camera, show product to camera, then put hand through hair and do a close up of thick hair)
  • I took a short quiz online, a pharmacist checks you’re suitable, and then it’s delivered to your door. So easy! (show doing the quiz on your phone, then the box arrived through the letterbox) 
  • I just spray 6 times, twice daily. It doesn’t smell or make my hair greasy or itchy, infact I haven’t had any bad side effects! (Show spraying the product on to head) 
  • All my bald patches have gone and my hair is now thickening nicely (Show hair - key areas like front hairline and put hand through hair to show thickness) 
  • If you’re suffering from hair loss, you need to give Unthin a go - It works for 9/10 men. (talking to camera) |

CTA: Choose a CTA from the below options:

CTA 1: Try it today for just £10 

CTA 2: Get started now for just £10

CTA 3: Try it for just £10 - you won’t regret it!

Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Tribe Digital
Pronunciation
Social Media
Category
Marketing agency
About

Empowering the next generation of brands through DTC expertise. We’re your full funnel ecommerce partner, from launch to exit.

We are signing up to Twirl on behalf of our clients who wish to get content from Twirl.

Brand Guidelines

N/A

Tone of voice

N/A

Competitors/similar brands

N/A

Details on brand
Name
Unthin
Social Media
Category
Health/Wellness
About
Unthin have 1 product, a hair loss treatment spray for men. For consumers to receive the product they have to complete a questionnaire and get sign-off from the pharmacists at Unthin.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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