Supersize your haircare routine (UK)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like an application video of creator using shampoo/conditioner personalised to hair type in supersize bottle
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https://www.philipkingsley.com/
Haircare: supersize shampoo/conditioner, personalised for your hair texture in 1L bottles
HOOK:
Start with: So excited to supersize my haircare routine, my favourite shampoo and conditioner for (fine/medium/curly) hair to get the (volume’/moisture/bounce) – into my strands by the litre
Following scenes of shower application of shampoo and conditioner showing litre bottles
USPs to talk about, make it sound authentic to your hair needs
- Explaining PK have specific ranges for your hair type,
- and the benefits e.g adding moisture and shine, creating volume and bounce
Show after of desired hair
Tagline: Volume by the litre, moisture by the litre, bounce by the litre
Remember to end with a CTA
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
Casual, yet premium.
Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof
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