Pooch & Mutt Lovely Lamb Valentines Treats 24
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Limited Edition Pooch & Mutt Lovely Lamb Valentines dog treats.
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, playful, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Pooch and Mutt's Lovely Lamb Valentines dog treats are the perfect way to show your dog you love them this Valentines. Not only are they delicious, these tasty treats are bursting with added benefits to help look after your pooch's heart health.
MUST CONFIRM STORYBOARD WITH US FIRST
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Roses are red,
Violets are blue,
Love-ly Lamb,
Just for your pooch!
Back for another year by popular demand, we've created the perfect treat for your true love this Valentine's day! Packed with meaty deliciousness these tasty treats are bursting with added benefits from natural ingredients in a cute heart shape. Containing mouthwatering lamb highly digestible and in rich protein, alongside Vitamin C and Thyme packed with heart health benefits, it will be love at first sniff with these grain-free treats. And as with all our Meaty Treats range, we've included probiotics for healthy digestion and collagen for skin & coat, so whether you're treating your pooch to a stroll in the park or planning a night of pupflix and chill, don't forget to stock up on these limited edition Lamb Meaty Treats to show your ulti-mutt love how much they mean to you this Valentine's Day!
Naturally Hypoallergenic. These treats are formulated with no added artificial flavours, colours or preservatives, with no grain, cereal, gluten, beef, soy, dairy and non-GM produce.
Hook Ideas:
"If you love your dog, you need to get them Pooch & Mutts Lovely Lamb treats this Valentines”
"Make this Valentine's Day unforgettable for your pup with Pooch & Mutt's Lovely Lamb Dog Treats!"
"Is your dog the love of your life? Treat them to Lovely Lamb"
"Who says Valentine's Day is just for humans? Shower your dog with love with Lovely Lamb Valentines Dog Treats!”
"If your dogs love language is food, you need these Lovely Lamb Valentines dog treats"
"Treat your dog this Valentines with Pooch & Mutt’s Lovely Lamb dog treats"
"Your dog deserves the best treats this Valentines"
“Show your dog you love them this Valentines with Lovely Lamb Dog treats”
Concept idea: Show your dog how much you love them this Valentines with Pooch & Mutt’s Lovely Lamb Valentines dog treats. This could include you showing how delicious treats are the key to your pooch’s heart, how you spend your time together (long walks, snuggling on the sofa) and a heartfelt interaction between you and your dog.
Please share your script ahead of product arrival so it can be signed off by the time it arrives.
Video editing requirements:
Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
Showcase a happy excited dog with a lot of movement and energy where possible.
Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
Voiceover/Text to speech to be very enthusiastic.
Please film in natural light and in high-res and no blurry footage.
Add engaging captions to your video and remember to submit the version without!
Keep it lively and energetic - we want to encourage the audience!
Please don't sound like you're reading off a script.
When writing the brand name in captions use 'Pooch & Mutt'.
Share your storyboard with Rachel prior to filming
Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
Your content
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