Fussy Dragons Den Airing Sep 2023
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Fussy will be re-airing on Dragons Den, and to prepare for this we want to create 4x Alternate Opening videos using a Green Screen for all Opening Hooks, talking about the Dragons Den Show.
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Please pick from one of our Starter Packs:
- Wide Eyed Citrus - https://www.getfussy.com/products/citrus-starter-pack-fussy-natural-deodorant
- Tropic Tonic - https://www.getfussy.com/products/tropic-tonic-starter-pack-limited-edition-fussy-natural-deodorant
- Parma Violets - https://www.getfussy.com/products/limited-edition-starter-pack-fussy-x-parma-violets-natural-deodorant
- Sundrunk - https://www.getfussy.com/products/dragons-den-starter-pack-natural-deodorant
- Night Tales - https://www.getfussy.com/products/floral-starter-pack-fussy-natural-deodorant
We will share the code for your free order once confirmed.
Fussy will be re-airing on Dragons Den, and to prepare for this we want to create 4x Alternate Opening videos using a Green Screen for all Opening Hooks, talking about the Dragons Den Show. en
Hook Alt 1 - "I just saw this on Dragons Den and it's AMAZING"
Using Green Screen we want you to showcase that you've watched our show i.e. show a video clip of us. Talk about how much you love Dragons' Den and how you value the Dragons including much loved Deborah Meaden. Please then talk about how you then tried the product for yourself. Pleease provide your thoughts, along with the three 3x messages (see below).
Hook Alt 4 - "I saw Queen of sustainability Deborah Meaden Invested in Fussy from Dragons Den"
Again, please use a Green Screen for this. This time, for the Opening Hook, we want you to focus on clips of Deborah Meaden, and how she's Queen of Sustainablity and how you value her opinion and the Brands she invests in so you had to check out Fussy for yourself to see if they're the real deal. Please then talk about how you then tried the product for yourself. Pleease provide your thoughts, along with the three 3x messages (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content
Clip of our Dragons Den show that will be re-aired in late September can be found here: https://youtu.be/zubCY1KIhps
For brand guidelines and key Do's and Don'ts please refer to this document - https://drive.google.com/file/d/1G0eK6b51qxEiWlZE33tK9W-JT9TcpBAp/view?usp=sharing
Hook Alt 2 - "I saw this deodorant going viral after appearing on Dragons Den"
As above, please use a Green Screen to showcase clips of our show and talk about how you saw people talking about it and it going viral from appearing on the show so you needed to check out the real deal for yourself. We want you to really talk about how popular Fussy is. Please then talk about how you then tried the product for yourself. Please provide your thoughts, along with the three 3x messages.
Hook Alt 3 - "Loads of my friends have been telling me aboout this deodorant that appeared on Dragons Den so I had to check it out"
Again, using a Green Screen showcase clips of our show and talk about how your friends have been telling you about Fussy. Please mention that you trust your friends when it comes to product recommendations so you had to check Fussy out for yourself. Please then talk about how you then tried the product for yourself. Please provide your thoughts, along with the three 3x messages.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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