MVMT
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Concept/Trend: POV: I found the Perfect Gift
We were thinking of a concept where Cheyenne would be shopping for her significant other/friend/family, and she liked the watch that she was gifting so much so that she bought one for herself.
Highlight California clean watches and accessories. “MVMT is dreamed in California and our purpose is to push past what's been done before. Our niche is the sub-$500 watch-forward fashion brand.”
Focus on finding the perfect gift for friends/family members. I.e: “POV: I found the perfect gifts!”
All messaging/VO should revolve around holidays.
Bring in multiple products:
MVMT is the “one-stop shop” for gifting
Buy gifts for family members, friends + yourself
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Premium Watches, Eyewear, & Accessories. Designed in LA. Worn across the globe. MVMT believe style shouldn't break the bank. We’d like to send out two watches – one men’s and one women’s watch. These two are from our ceramic line and they are a matching pair. Key Selling Points:
Our biggest sale of the year is happening right now. Get California clean watches and accessories at great deals. MVMT is leveling up your gift giving with the sleekest watches you can buy, and the biggest deals of the season. As seen in GQ, Gear Patrol and Men's Health. Our watches are made with unique materials, like high gloss ceramic, solar-powered and automatic movements, dive watches and more.
Please create a script/storyboard natural to you! Share this with us ahead of filming.
Things that work for the brand:
Really clean product shots.
Product shown on the wrist.
Creator talking to the camera with good light & presence.
Mixing between high-quality UGC & almost cinematic shots.
Have the creator spend a bit of time explaining the qualities and KSP (key selling points) of each of the watches he/she will gift.
Show multiple products in the video.
Show the excitement of finding the perfect gift(s) for multiple people so easily and unexpectedly.
Have the creator online shopping for their significant other (friend/family) and love MVMT watches so much they also purchase one for themselves.
Try on watches in front of camera when they arrive (unboxing etc)
*Callouts (included in VO):
“Come Christmas shopping with me”! I was looking for a gift for my dad/mom/ friend [of your choice] and ended up finding the perfect gifts for almost everyone!”
*This doesnt need to be verbatim, you can put a spin on it.
Also want to note that we’d prefer that the creators get the watches sized to their wrist before shooting content.
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