Garnier W2 - “You forgot your SPF”
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
someone sneaking behind a stranger and putting a bottle of SPF Over Makeup Mist in their shopping basket, which is full of makeup (NYX & L’Oreal). We see the shocked reaction of the stranger, who then picks up the item, and seeing what it is, begins smiling instead.
You need a friend / partner / someone to join you to film for this!
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“POV: you see someone forgetting to buy SPF” on screen text. Camera in a POV, putting over-makeup mist SPF in someones cart/basket that is clearly buying makeup products. Makeup must be from L'Oreal companies (traditionally we use NYX)
You need a friend for this! Please film in a Boots or Superdrug or Sephora, anywhere that sells Loreal products
Please ensure you have someone join you in filming for this!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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