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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Airalo Advertising (Australian)
Brand
Airalo
Brand
Website
Compensation for this project
$110
Duration
Up to 15 seconds
Format
Physical product
No

The Brief

Description

Airalo is the world’s first eSIM store that solves the pain of high roaming bills by giving you access to eSIMs (digital SIM cards). With eSIMs from Airalo, download and install a digital data pack from 200+ countries/regions and be connected anywhere in the world the second you land. 

​With this new project, we need video advertising to sponsor our brand and product. The video needs to be short and engage at the beginning with the people while they are watching it. 

We need this video in AUSTRALIAN

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

This is our website: https://www.airalo.com/ . In the video share our app - please use it in your mother tongue (if you are creating the video in Italian, show the Italian app version). 

Airalo is the world’s first eSIM store that solves the pain of high roaming bills by giving you access to eSIMs (digital SIM cards). With eSIMs from Airalo, download and install a digital data pack from 200+ countries and regions and be connected anywhere in the world the second you land.

Main Concept
Script/Description of Scenes

This is a very short ad (10 to 15 seconds only), so use a great hook at the beginning so that the people watching you are engaged by your content. Use something like "Did you spend a fortune on the Internet during your last trip abroad?" Are you about to leave for a trip abroad and don't know how to do it?" "Do you know how you can do with data and calls outside Europe?". 

Then, briefly explain Airalo and the eSIM. Here is some information you can mention: 

  • Airalo is the world's first and larger eSIM store with eSIMs for more than 200 destinations 
  • eSIM means embedded SIM card. It works as a digital SIM card
  • you can download the Airalo app, choose the country of destination, buy the preferred eSIM plan, and install it before departure. Arrived at the destination, you can active the eSIM 
  • with Airalo eSIM you can do hotspot with others 
  • affordable plans with data only or data, calls and texts.

Close the video with a CTA. Here are some examples: Download Airalo now, Discover Airalo, Download Airalo app for your next trip, Use Airalo for your summer holidays. 

Please provide the content raw and the content with subtitles. For the text/subtitlese included in the content, please use white and neutral fonts (native to TikTok). If you want to include our logo, please use one in the profile without the background.

Additional information

Please apply only if you have an Australian accent.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Airalo
Pronunciation
air-ah-low
Social Media
Category
Apps
About

Have you ever received a huge roaming bill after a trip abroad? Have you ever lost phone service or connectivity while traveling - and found yourself desperately searching for free Wi-Fi? Have you wasted time anxiously looking for a SIM vendor at the airport? We experienced all of these things, this is why we created Airalo.

eSIM must always be spelled this way

Airalo must be spelled this way

A few other topics you might consider - mentioning the problem with travel connectivity:

● Data roaming is expensive💰

● Managing additional physical SIMs for travel is inconvenient

● Looking for free Wi-Fi to connect abroad is impractical

How can you solve these problems? Airalo as the solution. 

● Airalo provides instant and affordable connectivity through eSIMs for more than 200+ countries and regions

● Instant connectivity from the moment you arrive at your destination. No queue at the airport to buy a SIM card

● Ease of use in one single app

● SIMless experience

● You can receive calls and SMS on your original number (home country)

● Global & regional eSIMs (Multiple countries in one!)

● New global eSIM with a global number for Data, Calls & Text for 130 countries.

Brand Guidelines

Lonely Planet

Skyscanner 

Tone of voice

Videos must be elegant, fun, and engaging. We are:

Welcoming - We want everyone to feel welcome. We’re friendly and easygoing and approach our audience with empathy and positivity

Original - We’re one-of-a-kind. We come as we are and aren’t afraid to own up to our mistakes. We keep it real, we're trustworthy and honest and conscientious. 

Experts - We’re who you turn to for all things travel tech. We know not everyone is an eSIM expert, and we’re here to help.

Animated - eSIM technology excites us. We’re passionate about our mission and are eager to share it with the world.

Adventurous - We’re unafraid to step out of the box and shake things up. We like to surprise our users and keep our competition on its toes.

Global Minded - We’re a global company. We live and work around the world and share our users’ love of travel

Competitors/similar brands

Lonely Planet

Skyscanner 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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Submitted on:
July 9, 2024
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In Quality Check
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Submitted on:
July 9, 2024
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In Quality Check
Quality Checked
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