4 Myths about Hair Loss
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Project Summary
The Brief
We're looking to take this high performing Brazilian HL Ad and remake it for the UK so will need someone confident and with high energy and decent editing skills to pull this off with. Please add in any footage in the background, relevant to the script to replicate the ones used in the example. No need to worry about the graphics of the platform at the end, we'll manage that on our end of needed.
Please note, MANUAL is to be written in all caps
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Script
4 myths about hair loss!
- Hats cause baldness
It's a MYTH, people. Although it can cause hair loss, especially if worn VERY tightly, it's not the cap that will cause baldness.
- "Baldness is an old man's thing"
That's a LIE. On average, 30 per cent of men suffer from hair loss before the age of 30, and it's quite common in younger people too!
- Baldness comes from the mother's genetics
MYTH - Baldness is related to genetics, but it's not just the mother's, there are several genes involved.
- There is no treatment for baldness
This is not true either. Today we have various types of treatment. For example: products with DHT blockers that inhibit the progression of baldness; products that stimulate hair growth...
But to find out which treatment is best, you need to go to a specialist!
That's why I always recommend MANUAL: you go to manual.co and answer a few questions about your hair, health, history, etc. Then you receive a personalised treatment recommendation from specialists. The products arrive at your home with free and discreet delivery, as well as all the clinical follow-up available during treatment. So don't miss out on this tip and take advantage of the 50 per cent discount on your first order!
high energy, engaging, confident
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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