The 'dad' scenario - Ultimate plan
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A personal storytelling angle.
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Script is a guide! Ensure you speak naturally so it comes across authentic!
Cut 1 - "This is going to change your life and here's why".
Clip of him facing the camera.
Cut 2 - “My dad lost his hair in his 20s (picture for humour), and I noticed that I might be too.”
1 x Clip of him facing the camera while funny picture pops up and him pointing towards it.
1 x Clip of him facing the camera and running his fingers through his hairline.
Cut 3 - “I’ve found out about the Sons Ultimate plan that can halt this. I looked on their website and saw the amazing before and after results of other men experiencing the same as me. (voiceover)”
1 x Clip of him looking at the testimonial pictures on our website.
Cut 4 - Go into purchase and delivery process, where products are explained.
“The order process was very easy and straightforward, and the products got delivered straight to my door in a discreet packaging. The Ultimate Plan consists of Sons Strengthening Shampoo which includes Saw Palmetto – a natural DHT blocker, Hair Growth Complex which is a multivitamin for stronger hair, Minoxidil Spray which revitalises shrunken hair follicles and the oral tablets.”
1 x Unboxing clip showing each of the products.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.
We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.
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