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Project Summary

Project Name
Travel TikTok
Brand
Push Group
Brand
Viator
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We are on the lookout for a passionate travel-focused creator for our customer Viator. We will require you to go through one of their many travel experiences and film a great testimonial. The expenses of the travel experience will be covered by the customer but you will have to travel there at your own expense. The experiences we would like to feature are in the following cities - New York, San Francisco, Los Angeles, Miami, Las Vegas, New Orleans.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

As the leading marketplace for travel experiences, we believe that making memories is what travel is all about. And with 300,000+ experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier         

                                                                                                                    PLEASE AS A MUST REFER TO INSPIRATION LINK OF GOOGLE DOC FOR ON SCREEN TEXT

Main Concept
Script/Description of Scenes

Hook: VOICEOVER I can't believe he flew me out for our anniversary?!

TEXT ON SCREEN: He flew me out for our first anniversary?!

VISUALS: Here we want a 0.5 back camera shot (long arm selfie) of someone looking surprised next to their suitcase |

Body: VOICE OVER - So... My boyfriend flew me to [YOUR STATE] to go on a VIP EXPERIENCE?!                                                                          

VISUALS: Travelling to experience on plane                                                                                                                                                                                                                                

Voiceover: He planned the best date night, it was honestly the most unforgettable experience.

VOICEOVER: The views were incredible and the experience itself was so smooth and easy.

VISUALS: Romantic aesthetic clips of couple at experience. Possible experiences; Eiffel tour, grand canyon, wine tasting in Florence etc... Something romantic and grand as a gesture

VOICEOVER: Can you believe he booked this entire experience through Viator at the last minute?! Talk about a memorable experience.

VISUALS: Romantic aesthetic clips of couple at experience

TEXT ON SCREEN: closed captions throughout |

CTA: 

VOICE OVER - Thanks to my boyfriend and Viator for a once-in-a-lifetime experience

TEXT ON SCREEN: Thanks to my date and Viator ❤️                                                                                                                                                                                           VISUALS: Quick shot of viator app on a phone (POV style)

Additional information

Links:

  • https://www.tiktok.com/@bycandiejo/video/7223706127282834693?isfromwebapp=1&senderdevice=pc&webid=717178646206020147
  • https://docs.google.com/document/d/1byyM1W9BTlJccIrhDCeqZ5SUz97KIJYUPelCDsm3uiI/edit?usp=sharing
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Push Group
Pronunciation
Social Media
Category
Marketing agency
About

Describe your brand and values. What do you stand for?

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Describe your tone of voice

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Viator
Social Media
Category
Other
About
As the leading marketplace for travel experiences, they believe that making memories is what travel is all about. And with 300,000+ experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. One site, 300,000+ experiences you’ll remember.Exceptional flexibility: You’re in control, with free cancellation and payment options to satisfy any plan or budget. Quality you can trust: Our experiences meet high quality standards and are backed by millions of reviews, so you know you’re getting the best. Experiences to remember: Browse and book tours and activities so incredible, you’ll want to tell your friends. Award-winning support: Find a lower price? Have a change in plans? No problem. We’re here to help, 24/7.
Brand Guidelines
Always mention 'over 300,000' experiences in voiceover, but use 300,000+ experiences in text/type. Competitors include booking.com, Airbnb Experiences and WeRoad.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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