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Project Summary

Project Name
Vegan Protein Extreme Bundle
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

For this video, the objective is conversions and will be used for ads across our social channels. The video should showcase a product demonstration or unboxing to catch the audience's attention and improve ads performance.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

Create a script that's authentic and natural to you!

Hook - Are you fed up with grainy and bad tasting vegan protein shakes?

Voiceover and Video Text Suggestions:

Are you fed up with grainy and bad tasting vegan protein shakes? It took me the longest time to find the perfect vegan protein shake. Protein works has made a name for itself as having the smoothest vegan shake on the market, and they taste incredible too! If you’re looking to upgrade your vegan protein I highly recommend their Vegan Protein Extreme Bundle as it’s such good value. You’ll get 84 servings which works out at 53p per shake! You can select up to three of the six flavours, and you’ll receive three 1 kg pouches, and a free shaker of your choice. Not only do these shakes have 29 g of protein per shake, but they’re also packed full of essential vitamins and minerals, and healthy fats, and can be easily incorporated into your diet multiple times a day! I’ve even used mine when baking for extra protein. So if you’re looking to reap all the benefits of a plant-based protein shake give Protein Works a try!

CTA - So if you’re looking to reap all the benefits of a plant-based protein shake give Protein Works a try!

Additional Info

What you get:

  • 3 x 1kg pouches of Vegan Protein Extreme
  • Plastic Shaker of your choice

USPs:

  • 100% plant-based
  • 29 g of protein per serving
  • Low in sugar (less than 1g of sugar per shake)
  • From 132 calories
  • Essential amino acids
  • FIVE plant-based proteins
  • Dairy-free
  • Added vitamins & minerals
  • Available in 6 premium flavours

Instructions:

  1. Add 35g (one large heaped scoop) of Vegan Protein Extreme to a Protein Works shaker
  2. Add 250-350 ml of chilled water or milk
  3. Shake well and enjoy! Tip: The less liquid you use, the thicker your shake will be, so adjust to suit your own taste

We’re super excited to work with new Creators and to see what you come up with! :

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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