Apex bike Creator Video
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
30-60 second video of unboxing the bike (and building it), onto using it in a room of your choice but looking out into the garden
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Showcase the bike in action, connected to the Apex app on your iPad (we will supply login details)
Hi Mars, very happy for you to take some creative direction this but see ideas here:
Scene: Unboxing and building of bike timelapse could be good as you will receive a brand new bike
Key points to talk about would be:
- living in the countryside we don't get access to super high quality spin studios (if you're happy to say this!) - and with Apex we get them right in our home
- the instructors are from some of the most exclusive gyms in London where you'd pay £20-£25 for a single session
- the Apex app is £30 per month for unlimited access and you can have multiple profiles, so technically ours is only £15 per month per person
- there are classes for all levels whether you're a newbie or pro
- the in-app leaderboard has a community-feel which is nice when you live in the countryside as you feel part of something
- would also be good to include something about Apex being a British brand
It would be great to have the bike position somewhere in the house by a window/doors looking out into the garden
Otherwise very happy for you to take some creative direction, showing the bike in your beautiful house and garden
The bike itself is a loan, but we will send some goodies/accessories in the post. You will need an iPad to connect the bike to the classes
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We want everyone to reach their Apex. So we’ve designed an incredible bike, assembled the best instructors and designed 100s of great workouts - but left off the hefty price tag.
Regardless of your level, goals or music taste - we have classes you will love. So if you workout to music, beast up hills or need a moment to unwind, we’ve got your back.
And legs. And core.
Built to give you the studio experience in your own home, the Apex bike is a serious piece of kit that delivers a whole lot of fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
UPBEAT
We really understand the high after you’ve completed an exhausting class.
That rush, that joy, that smile – that’s how it feels to interact with us from the very beginning.
We’re optimists, we like to have fun, and we want you to enjoy yourself.
INCLUSIVE
We’re here for absolutely everybody.
So we show exactly that: we’re welcoming, open, curious, never exclusive and elitist.
We’re clear in what we say so everyone can understand us and we make it easy to interact with us.
SMART
We’re clever and we’re not hiding it. We don’t need to be in your face about it, but all the technology that we’ve packed into our workouts is pretty amazing.
So we show we’re smart without being arrogant, giving our customers the confidence that our tech is premium at great value.
We think it’s unfair that home cycling workouts come with a mysterious and hefty price tag, delivered by faceless brands.
So we created a more engaging home cycling ecosystem with a quality bike, smart tech and local content that’s fair value, accessible to more people and really puts the joy back into riding with fun challenges.”
Apex allows you to feel the pure, unbridled joy of working out on your terms. We’re here to motivate you to work out, push you a bit with fun challenges with tech that helps you get the most out of your me-time and never gets in the way.
We’re here for everybody that can get on a bike, whether you just want to push those pedals for a bit of fun or get seriously sweating with like-minded people, we have a workout for you that makes achieving your goals a lot more fun.
Main competitors: Peloton, Echelon, Hydrow, Mirror, Vaha
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