Reset Daily Scrub for Fitness Enthusiasts
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Project Summary
The Brief
We'd like a 30-45 second video to be used as an advert. It needs to address skincare pain points felt by people with active lifestyles and focus our scrub as the solution.
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Please see this link for full product information - https://docs.google.com/document/d/1enWuDe0tzwvQgPwZQBsa83FH0r1GCTieT3SUzrDSMd8/edit?usp=sharing
Please see this link - https://docs.google.com/document/d/1xVVKZXrjVWEQ8H2I2bqKZOWFxE38yuyqGxtvQqKK4p4/edit?usp=sharing
This is a rough guide, please make it natural and authentic to you! Please share your script/storyboard ahead of filming for approval.
Open hook ideas:
For the opening hook we want to put the point across that gymskin is your daily skincare habit/non negotiable.
You need a skincare routine specific to your lifestyle.
I love my active lifestyle and needed a simple and effective skincare routine that was tailored specifically to the performance lifestyle.
The gym is my daily commitment to a healthy body, gymskin is my commitment to healthy, clear skin.
Everyone with an active lifestyle NEEDS to try these products.
Body ideas
I train for a healthy body, I stretch for longevity and mobility, I meditate to stay grounded, I read daily to keep my brain stimulated and I use gymskins products to keep my skin clear and healthy.
I love working out, but as my body improved, my skin was getting worse.
Training regularly puts my skin through a lot more stress than usual.
Since using reset daily scrub my skin has dramatically improved.
I use Reset Daily Scrub every day to exfoliate, clear spots, prevent breakouts, rehydrate my skin, reduce wrinkles and improve my skins overall health.
GYMSKIN have specifically selected the necessary ingredients that work together to allow you to stay on top of your skin in a simple way.
Ingredients with info:
Volcanic stones and salicylic acid give you powerful daily exfoliation and acne care
Glycerine keeps your skin hydrated and moisturised
Vitamin A Nanospheres repair damaged skin cells and tackle fine lines And wrinkles
Aloe vera soothes and reduces redness
Sweet almond oil moisturiser, hydrates and nourishes skin. It also helps to reduce signs of ageing and stress.
Closing line:
Take control of your skincare with Reset Daily Scrub, the simple way to keep your skin clean, clear and healthy.
Reset daily scrub is the simple/efficient/effective way to keep your skin clean, clear and healthy.
I highly recommend getting some of the scrub to keep your skin spot free and healthy.
***also add - We would also like him to point out the fact that the scrub gets rid of and keeps away ‘Bacne’ the breakouts you get on your back and shoulders from the gym. This is important as a lot of men suffer with this.
Please also show this on application (so show the product being used in the shower on face and shoulders not just in a sink on the face)
The products are for people with active lifestyles, please incorporate this.
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The intersection of fitness and skincare. Regular exercise exposes your skin to unique challenges. We've collaborated closely with leading dermatologists and cosmetic chemists to create a skincare range that directly targets these challenges, promoting skin heath, aiding in recovery and protecting from damage.
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