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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Things to know before you go to (TRAVEL CONTENT)
Brand
Airalo
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We're on a mission to build the largest community of Travelers and become the most loved and trusted account for Travel tips, hacks, and insights. Airalo is the world’s first eSIM store that solves the pain of high roaming bills by giving you access to eSIMs (digital SIM cards). With eSIMs from Airalo, download and install a digital data pack from 200+ countries/regions and be connected anywhere in the world the second you land. 

We need a video of a country OUTSIDE EUROPE where you have been, and then list the XX things you need to know before visiting this place. One of these can be Airalo, or you can mention Airalo at the end of the video as a CTA. Please describe in your application a brief of the video and your chosen destination. 

We need the video in ITALIAN.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Just mention Airalo (and show the app in your local language) as one of the tips you need before you go or as a CTA at the end "Follow Airalo for more travel tips".

Main Concept
Script/Description of Scenes

We need to share an engaging reel/tiktok to describe the things you need before a trip to a country. It's not an ad, but it's used for Organic Social, so make it natural and fun! PLEASE CHOSE A PLACE OUTSIDE EUROPE AND USE YOUR OWN CONTENT. 

HOOK: Start the video with your face and say the title like "4 things you need to know before you go to Japan" or "3 best travel tips you need to know - INDIA EDITION" or something similar. 

Showcasing ALL the tips in an engaging way with your face in front of the camera/greenscreen/your own photos and videos. 

You can share Airalo as one of the tips, please use the app in your own language and be sure to have a phone compatible with eSIMs. You don't have to buy any eSIMs to make the video!

For the text/subtitlese included in the content, please use white and neutral fonts (native to TikTok).

Additional information

DO

  • Please film in natural bright light + you voice needs to be clear 
  • Add engaging captions to your video! remember to submit the version with and without!
  • For the text/subtitlese included in the content, please use white and neutral fonts (native to TikTok)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Airalo
Pronunciation
air-ah-low
Social Media
Category
Apps
About

Have you ever received a huge roaming bill after a trip abroad? Have you ever lost phone service or connectivity while traveling - and found yourself desperately searching for free Wi-Fi? Have you wasted time anxiously looking for a SIM vendor at the airport? We experienced all of these things, this is why we created Airalo.

eSIM must always be spelled this way

Airalo must be spelled this way

A few other topics you might consider - mentioning the problem with travel connectivity:

● Data roaming is expensive💰

● Managing additional physical SIMs for travel is inconvenient

● Looking for free Wi-Fi to connect abroad is impractical

How can you solve these problems? Airalo as the solution. 

● Airalo provides instant and affordable connectivity through eSIMs for more than 200+ countries and regions

● Instant connectivity from the moment you arrive at your destination. No queue at the airport to buy a SIM card

● Ease of use in one single app

● SIMless experience

● You can receive calls and SMS on your original number (home country)

● Global & regional eSIMs (Multiple countries in one!)

● New global eSIM with a global number for Data, Calls & Text for 130 countries.

Brand Guidelines

Lonely Planet

Skyscanner 

Tone of voice

Videos must be elegant, fun, and engaging. We are:

Welcoming - We want everyone to feel welcome. We’re friendly and easygoing and approach our audience with empathy and positivity

Original - We’re one-of-a-kind. We come as we are and aren’t afraid to own up to our mistakes. We keep it real, we're trustworthy and honest and conscientious. 

Experts - We’re who you turn to for all things travel tech. We know not everyone is an eSIM expert, and we’re here to help.

Animated - eSIM technology excites us. We’re passionate about our mission and are eager to share it with the world.

Adventurous - We’re unafraid to step out of the box and shake things up. We like to surprise our users and keep our competition on its toes.

Global Minded - We’re a global company. We live and work around the world and share our users’ love of travel

Competitors/similar brands

Lonely Planet

Skyscanner 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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