Unlock the secret to optimal nutrition with ZOE nutrition
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Benefits -> Problem or Opportunity -> Solution
Unlock the secret to optimal nutrition. Unsure of what your body truly needs? Zoe's at-home tests, personalised food scores, and expert nutrition guidance are here to guide you.
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Please create a script that is natural and authentic to you!
Hook: Unlock the secret to optimal nutrition with ZOE's personalised approach (visual ideas in 'Additional Info' - be creative!)
Script/scenes: Unsure of what your body truly needs? Zoe's at-home tests, personalised food scores, and expert nutrition guidance are here to guide you.
Product highlights:
- ZOE's easy, at-home tests give us an inside look at your blood fat, blood sugar, and gut microbiome health.
- Using your results, ZOE scores every food (from 0-100), so you can make better choices of what to eat.
- ZOE teaches you how to swap, add and combine foods so you can eat in the best way for your body.
CTA (call-to-action): are you ready to eat what's right for your unique body? Get started with the free ZOE quiz today!
B-roll Lifestyle Footage (to be weaved in)
- Opening and shutting fridge, taking ingredients out
- Chopping vegetables and fruits, top view
- ‘Cheers’ action to the camera with a drink
- Cosy on couch, drinking something
- Side view, working from home, then taking a sip from drink or snacking
- On a walk, facing the sun, smiling
- Filling up water, showing water pour in cup
- Sleeping peacefully
- Waking up with a smile
- On a walk, selfie style
- On a walk, your shadow
- Enjoying sunset
- Getting active (knee raises, step and reach, sit up & downs)
- Incorporate plants / greenery, whether its on your walk, sitting in a park, or showing a drink near a plant
Final formats needed are 9x16, 1x1, and 4x5. If you need any support please reach out to Rachel or Pilar.
You can use footage from this folder: https://drive.google.com/drive/folders/1IzPX7k2f48TuZ5qd27Hm6MV9zNNpX-zr
Ideas for visual hooks (be creative!)
- Coffee overflowing from a cup
- Creator reacting to a news headline (feature in nature medicine, The Lancet)
- Eating grass in disgust
Have some fun! - a little humour, dynamic editing, some bright colours, don’t be afraid to show your personality and put an original twist on it.
This will be shown on Facebook and Instragram.
Keep it engaging - Edit dynamically, make sure the viewer doesn’t get bored
Be yourself - authenticity sells, pretend you’re speaking to a friend on facetime
Strong hook - think of something catchy to engage users in first seconds
Visual - Try incorporating 2 bright colours in your video - it can be clothing, background etc, keep the lighting consistent, and not too much distracting movement or clutter in the background
Add native-looking captions and emojis
I thought I was eating healthily, until I found out about ZOE's personalised approach
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ZOE is on a mission to improve the health of millions. At-home tests, personalised food scores, and advice from our experts in science and nutrition. ZOE is one of a kind – just like you.
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