TRIP Dream Drop's for Women's sleep - Alice
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Last year TRIP launched our new Dream Drop oil. This is our strongest CBD oil yet at 3000 MG of CBD which is designed for use just before bed to help you unwind and relax before sleep. It's expertly crafted with a blend of premium CBD oil and natural adaptogens including lavender and chamomile to soothe and calm. If your mind whirs before you head hits the pillow, this product is for you!
Since launch it's become one of our best selling products and we want to get the word out about it even more! We want you to create a 20 second video about the product, with a strong thumb stopping hook, a good description, and a compelling CTA at the end. The big caveat is that we can't mention CBD or THC on Meta ads, so we have to talk around the fact that it's a CBD oil, calling it TRIP Oil or Dream Drop oil instead. I've attached video inspiration below of how we've done this in the past. Note that when showing close ups of the box, keep a finger over the CBD part of the description.
The video should feel calming and aspirational, like the TRIP brand. We like backgrounds and sets to be aesthetically pleasing.
Please keep the copy/content fairly central on screen as the vertical format gets cropped to square when showing on feed placements.
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Create a script that is authentic and natural :)
Hook Message: Why women need more sleep than men
Hook Visual: Creator speaking to camera
Problem message: The quality of sleep you get affects everything you do during the day. Women need more sleep when they are menstruating, due to their changing hormone levels and increased need to rest and recover. But so many of us don't get the quality of sleep that our bodies need.
Problem visual: Greenscreen overlay of article about sleep cycle with creator speaking in corner e.g. https://www.sleepfoundation.org/women-sleep/do-women-need-more-sleep-than-men
Solution message: Thats why I started using TRIP's Dream Drops to help me unwind and calm my mind before going to sleep. I put a couple of drops under my tongue every night, and because its crafted with their strongest (3000MG) dose of premium adaptogens, I can fall into a peaceful sleep without having hundreds of thoughts racing through my head. Since starting the quality of my sleep has gotten so much better, and I wake up feeling more refreshed than I've felt in years.
Solution visual: Creator is shown in pyjamas and night time lighting, getting the CBD oil droppers from a cupboard, using the dropper to get the oil from the bottle and then placing the drops under their tongue, waiting then swallowing. (If you use a sleep tracker this would be a great time to show it improving!).
CTA Message: Do yourself a favour and give TRIP Dream Drops a try. You won't regret it.
CTA visual: face to camera
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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