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Project Summary

Project Name
Self-care sanctuary -Katherine UGC
Brand
Life Supplies
Brand
Website
Compensation for this project
$155
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

https://lifesupplies.notion.site/Katherine-Twirl-Brief-02-07-24-eaba95debb2a4c49b1a7f1f34a554d0e?pvs=4 

We've included an inspo link but would love for you to interpret it how you see fit in terms of shot list as you seem to know what works for you and your bathroom setup based on previous videos she's done for us. If you would like more guidance do let us know!

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Main Concept
Script/Description of Scenes

We'd like videos for 2 new concepts: 'Self-care sanctuary" and "Old me vs New me". Plus 1 new variant on the 'Reset my bathroom' concept that you shot for us in June. This totals 5 variations.

The brief is here: https://www.notion.so/lifesupplies/Katherine-Twirl-Brief-02-07-24-eaba95debb2a4c49b1a7f1f34a554d0e 

Self-care sanctuary V1

My Bathroom is my self-care sanctuary and if yours is too then you need to buy this beautiful refillable glass toothpaste bottle and toothpaste from Life Supplies.

It looks so much nicer in my bathroom than ugly plastic toothpaste tubes, plus it comes with these handy refills so I know I’m helping the environment too.

It is my go to for adding that perfect finishing touch to my bathroom

Get yours today and save 50% on your first order

reference: https://www.tiktok.com/@molliesco/video/7363720034444758305?r=1&t=8na9ME6W4lF

Thank you!

Additional information

Please use Katherine for this brief (not sure how to add to our roster)

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Self-care santuary V2

My Bathroom is my self-care sanctuary and if yours is too then you need to buy this beautiful refillable glass toothpaste bottle and toothpaste from Life Supplies.

It looks so much nicer in my bathroom than ugly plastic toothpaste tubes.

Plus it works just as well as regular toothpaste. Created by dental experts with a plant powered formula which strengthens enamel, combats cavities and whitens your teeth.

It is my go to for adding that perfect finishing touch to my bathroom

Get yours today and save 50% on your first order

3rd Variation
About the client
Name
Life Supplies
Pronunciation
Social Media
Category
Beauty/Cosmetics
About
  • Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
  • We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
  • We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom 
  • Our products are always:
    • Plant-powered
    • Vegan & cruelty free
    • High performance
    • SLS and paraben free
    • Refillable
    • Make in the UK
  • Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
  • Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
  • Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
  • Our hero products are our toothpaste and antiperspirant
  • We like our content to feel aspirational but relatable
Brand Guidelines

https://www.wearewild.com

https://www.getfussy.com

https://bowercollective.com

https://purdyandfigg.com

https://uk.whogivesacrap.org

Tone of voice

Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.

Competitors/similar brands

https://www.wearewild.com

https://www.getfussy.com

https://bowercollective.com

https://purdyandfigg.com

https://uk.whogivesacrap.org

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
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