Creatively promote London-based moving service
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Project Summary
The Brief
An obvious approach would be to simply demo the software as though youre a user, we could probaly send a van and driver for a fake move.
A funnier option might be to show how difficult everyone else is to book, or how awful their movers are, then we are great by comparision.
A full production could be a beatuful building with dirty loud movers, with the butts hanging out of their jeans, kicking the door open and making a mess and noise, then we drift through with handsome drivers like a diet coke ad.
But thats my thoughts, Im looking for yours - creative, fun, goofy, serious, I dont mind - all ideas are worth considering.
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On-demand, tech based London movers - from single large items to full home or office moves... basically think Uber for Moving.
'Uber for Moving' is the shortest, most easily understood part. But its not outsourced gig-workers (the industry has a TERRIBLE reputation for bad service, lateness, hidden fees, theft and so on, all caused by unvetted gig-workers). So that might be the angle you want to pursue too.
I dont have fixed idea of how this should be, except i DONT want it to be standard boring stuff. Although that might also work if its just a demo of product But I feel like it needs something more intersting, becuase otherwise, who cares?
So Im looking for creative ideas rather than having a definite preconception!
Key USPs:
- "Uber for Moving"
- Industry Context: TERRIBLE reputation for bad service, lateness, hidden fees, theft, and so on, all caused by unvetted gig-workers
- Reliable and Secure: Checked and trained teams in branded vans
- Faster: Live availability, instant booking, and precise arrival times
- No pre-payments and full service guarantee
This needs an angle to make it more interesting. Its not an easy sell becuase many people dont realise how bad the industry is until they try to use it but its like broadband and airlines - mostly awful providers with a few high quality ones at the top.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Relōku connects urban users needing removals or deliveries to uniformed porters in branded vans, using pioneering tech. Imagine Uber for moving, but with premium brand service and trust, to handle anything from a single large items to full home or office moves. We have 5 star rewivews from clients like Tesla, The BBC, NHS and Waitrose.
Heres the good news - NOBODY in this field does socials well. Biggest aggregator is Anyvan, but they spend most of their time dealing with people who complain about them on socials...
If we can find the right angle its wide open to dominate the space.
This is a fairly unsexy and commoditised indusrty, but we are a new modern version with high service standards. We are the Mercedes to everyone elses Vauxhall. So while its important to be on-brand with the empahissi on great service I also love irreverant, fun and disruptive brands like Liquid Death. I dont mind Ryan Air, Yorskshire Tea, Aldi or Wendys approach either although it can drift into low end.
Heres the good news - NOBODY in this field does socials well. Biggest aggregator is Anyvan, but they spend most of their time dealing with people who complain about them on socials...
If we can find the right angle its wide open to dominate the space.
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