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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Testimonial - Supporting Mums Through Motherhood
Brand
Carol App
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We would like some casual video content talking about Carol and why you found it helpful in pregnancy. and postpartum, whether it was the connections made, groups, advice, discounts, product recommendations. The App is available in the UK and on the App Store. Over 12,000 other mums are part of the Carol community!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Carol is a free mobile app that connects and supports mums throughout their motherhood journey with expert-led content, community, support and advice as well as product recommendations and offering discounts across a range of mother and baby brands! Carol App is available on the App Store and in the UK.

Main Concept
Script/Description of Scenes

Script:

Attention Mums : this one's for you! Meet Carol the free mobile app that connects and connects and supports mums throughout their motherhood journey with expert-led content, community, support and advice as well as product recommendations and offering discounts across a range of mother and baby brands! The founder lost her mum when she was 17 and realised there was no 'village' when she had her first child so created an App where you could build your village of likeminded mamas and get answers to your FAQ's all in one place! Download Carol for free on the app Store - no in-app purchases! Created by mums for mums.

For Visual Guidelines, please refer to the Inspo Videos 

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Carol App
Pronunciation
Social Media
Category
Baby
About

Carol is a free mobile app that connects and supports mums throughout their motherhood journey with expert-led content, community, support and advice as well as product recommendations and offering discounts across a range of mother and baby brands! Join groups, create groups, meet likeminded mums and get access to 100's of expert-led advice for free and in one place! Carol App is available on the App Store.

Talk about the App in a casual way, how it helped in the early months of motherhood/pregnancy and why it can help other mums feel less alone during pregnancy and beyond.

Brand Guidelines

Peanut App, Bloss App

Tone of voice

Friendly, warm, professional.

Competitors/similar brands

Peanut App, Bloss App

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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