Testimonial Video for First Deposit Success Story on Wirex
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To develop a UGC video that showcases a compelling story of a user’s first deposit experience with Wirex.
Target Audience: New and potential users who have completed the sign-up but have not yet made their first deposit.
Key Message: Communicate the value and positive impact of making the first deposit with Wirex.
Style: Inspiring and motivational.
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Create a script that sounds authentic and speak naturally!
HOOK: Start with an engaging and attention-grabbing hook both visually and verbally.
Introduction: Introduce the user, highlighting their initial hesitation or concerns about making the first deposit.
Decision Process: Describe what motivated them to proceed with their first deposit (e.g., features of Wirex, security aspects, recommendations).
Experience and Benefits: Share their experience of the deposit process and the advantages they’ve observed since (e.g., investment growth, ease of transactions).
VARIATION ONE: Cover these benefits under the 'Decision Process and 'Experience and Benefits' section:
- Winning App and Best Cashback Card : Fund your account and receive your card to earn 8% Cashback on every purchase
- Fast and Secure Transactions: Emphasize the speed and security of deposit transactions, ensuring users' funds are transferred quickly and safely.
- Easy Deposit Process: Mention how straightforward and user-friendly the deposit process is, suitable for all users regardless of their technical expertise.
- Competitive Exchange Rates: Highlight Wirex's attractive exchange rates for traditional currencies, which can be beneficial for users making international transactions.
Recommendation: The user should express their recommendation for others to make their first deposit and how it can be a game-changer.
CTA: Motivate viewers to take the leap and make their first deposit to start their journey with Wirex.
Important note: No mention or display of Cripto Currencies
Clear, audible sound and subtitles for accessibility.
Important note: No mention or display of Cripto Currencies
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
VARIATION TWO: Cover these benefits under the 'Decision Process and 'Experience and Benefits' section of the Body:
- Winning App and Best Cashback Card : Fund your account and receive your card to earn 8% Cashback on every purchase
- No Hidden Charges on Deposits: Assure potential users about the transparency of Wirex, with no hidden fees on deposits.
- Rewards on First Deposit: Special rewards Wirex offers from time to time to users on their first deposit.
- Enhanced Financial Management Tools: Point out any additional tools or features Wirex offers to help users manage their finances more effectively post-deposit.
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We are a digital payment platform that offers cryptocurrency exchange services along with traditional currency exchange, faces competition from a variety of companies in the fintech and cryptocurrency space.
Revolut, Coinbase, Binance, Crypto.com, Nexo, Bitpay, Paypal
It depends from the campaigns. Normally casual.
Revolut, Coinbase, Binance, Crypto.com, Nexo, Bitpay, Paypal
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