Garnier W2 - “Why double cleansing is a must”
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
someone showing why double cleansing is needed. They start by wiping off their makeup with Micellar Water, then show the camera the dirty eco-pad with the final swipe. They then apply the Hyaluronic Cleanser foam and show off an almost 100% clean eco-pad. Same pacing as reference, not too many fast-paced jump cuts.
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- Hyaluronic Cleaner = https://www.garnier.co.uk/our-brands/skin-care/skin-active/hydrating-deep-cleanser
Hook: “This is why you should always double cleanse”,
Please start with a face of makeup, and continue to remove with Garnier pink original micellar with a Garnier branded eco pad in a bathroom setting.
Show that this likely did not remove all of the makeup and/or dirt on face, then go in and double cleanse with the cleanser showing after with another eco pad that your skin is much cleanser now.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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