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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Live More, Spend Less with Gener8
Brand
Gener8
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Unlock rewards with Gener8: Enjoy life's pleasures without breaking the bank. Video is for FB/IG ad feed so think square video aspect ratio.

Use free Gener8 app to unlock exclusive rewards and discounts, showcasing how you are able to enjoy life's pleasures—from drinking Jimmy's iced coffee, sipping free wine or beer from Wine52, doing chores like using free Smol laundry & dishwasher tablets, Gruum skincare or Wild deodorant — without breaking the bank. All of that by simply sharing your anonymised data with Gener8 app, while keeping it safe.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please share a script/storyboard ahead of filming!

Start by talking about Gener8 app as a financial life hack (possibly showing it very briefly), switching to what you got to get from Gener8 app (we'll send the rewards to your address). 

Use free Gener8 app to unlock exclusive rewards and discounts, showcasing how you are able to enjoy life's pleasures—from drinking Jimmy's iced coffee, sipping free wine or beer from Wine52, doing chores like using free Smol laundry & dishwasher tablets, Gruum skincare or Wild deodorant — without breaking the bank. All of that by simply sharing your anonymised data with Gener8 app, while keeping it safe. 

Main things to mention: 

"Simply connect your Safari or Google account to Gener8 to share the data in a safe anonymised way to earn points" ; 

"I got XX, YY with Gener8 points", 

Add to the end how much in ££ you have saved 

Show scrolling or screenshots of the app (especially rewards part). You'll need to connect Receipt radar to unlock all the rewards or share your email / ID with us and  we'll unlock it for you.

Do not mention earning money with Gener8 (we only give points that can be redeemed for rewards)

Do not mention anything that can make the data connection sound unsafe. We take a great care of making sure all users data remain anonymised. We create a value from it by selling trends-based data to the third parties (no individual information or details are shared, and you won't be spammed with targeted ads).

You can mention charity donations as another way to spend points.

Make sure the speech is clear.

Gener8 is pronounced as "Generate"

Feel free to use music where appropriate to create the right mood or rhythm of the video.

Try to fit into 50 sec to allow for 5-10 sec of the outro that we may add (to stay within 60 sec)

Additional information

You need to be UK based as we will be sending rewards examples to use in the video.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Gener8
Pronunciation
"generate"
Social Media
Category
About

Gener8 turns your online data into real-world rewards: from gift cards and gadgets to exclusive offers and charity donations! It’s time YOU get rewarded for YOUR data.

Gener8 is backed by 3 Dragons from the BBC’s Dragons’ Den. More than 750,000 people already use Gener8 on desktop & mobile!

We are now focusing on promoting our Android and iOS apps.

HOW IT WORKS:

  • Connect apps to Gener8
  • See the data they hold on you in a cool new way
  • Anonymise your data and earn points from it
  • Spend your points on: gift cards, gadgets, exclusive offers, charity donations & more!

Rewards are available in the UK only.

Brand Guidelines

Brave browser

https://account.yougov.com/gb-en/join/main

Caden

https://freecash.com/

Tone of voice

We prefer casual, genuine and lightly humorous ToV. 

Competitors/similar brands

Brave browser

https://account.yougov.com/gb-en/join/main

Caden

https://freecash.com/

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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