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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Video explaining the benefits of a PRESS plan for weight loss
Brand
Press Healthfoods
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Creator unboxing PRESS plan delivery and stocking up the fridge, taste testing the products and showing them with a voice over explaining the benefits of a PRESS plan and how easy it is for healthy weight loss

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The new meal plan from PRESS is a calorie-controlled nutrition plan designed to support healthy weight-loss. It includes all your food, drinks (excluding water) and snacks from morning until night and come in a range of calorie and length formats (from 1-12 weeks), depending on the customers’ desired health outcome.

The food and drinks in the plans are all made from 100% natural ingredients and contain zero preservatives, making health the primary focus of why you’d do the plan.

They are nutritionist designed and come with free gifts to support you on your health journey. 4+ week plans come with a set of Withings Smart Scales to help you track your bodies health metrics and progress.

https://press-london.com/pages/meal-plans 

Main Concept
Script/Description of Scenes

Full brief link here:

https://docs.google.com/presentation/d/1LafJIJoRKTDtKx8N872exQRsBDi8dq-5VVxLxV3MOj8/edit#slide=id.g2bd9cf11214081 

You're encouraged to make it sound natural to you!!

[Whilst holding up back of food packaging, squinting to read label, looking very much fed up with the ordeal or looking exasperated at a meal/workout schedule. (With ‘there’s a better way’) Creator points to Press branded box looking chuffed]. 

Voiceover: "You do not need an extreme crash diet to lose weight... and doing it on your own is super challenging. There’s a better way…"

[Whilst shaking juice/eating PRESS products. Creator also shows the Withings app on their phone with downward weight trend (clip of scales on floor underneath phone)]. 

Voiceover: "The new PRESS plan helps you lose weight, and improve your overall health. The plan is designed by nutritionists for sustainable weight-loss, and comes complete with Smart Scales to help you track your results!"

[Whilst showing close ups of the products in the first frame. This could also be a shot of inside of fridge. Next frames are quick shots of the creator preparing food (opening juices, microwaves etc.) followed by consuming the food (drinks, soups, ready meals)].  

Voiceover:  "Each day you get all your macronutrients in prepared meals, soups and juices and an easy-to-follow guide making it super simple to get results. You also get your weekends free too so you don’t have to compromise on eating what you want!"

[Whilst creator finishes with multiple shots of the different Press products + looking happy and holding them]. 

Voiceover

"If you’re looking to kick start your weight-loss journey,  give Press Meal Plans a try today." 

Additional information

You will receive a 1 week sample of the PRESS plan and a Withings smart scales

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Press Healthfoods
Pronunciation
Social Media
Category
Food/Beverage
About

We believe in the power of plant based nutrition to improve health and not cost the earth

Brand Guidelines

rheal superfoods

free soul

sakara life

Tone of voice

Casual

Competitors/similar brands

rheal superfoods

free soul

sakara life

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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