Healthy ready meals
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
Healthy ready meals
Brand
HomeCooks
Brand
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
Objective:
The goal of this video is to showcase HomeCooks meals are great for the senior demographic.
Key points:
- Explain to the audience why you are ordering HomeCooks meals, either for yourself or for your elderly parent(s).
- Showcase the variety of dishes, from classic pies to heartwarming soup and international cuisines. If possible, please include a few examples of dishes.
- Emphasise that the dishes are made by independent chefs using high-quality, fresh ingredients with no preservatives added.
- Highlight the convenience of ordering HomeCooks meals directly to your doorstep. You can stock up your freezer and never run out of food.
- Demonstrate how easy it is to prepare the meals from scratch - simply reheat them in the microwave or oven. Individual portions are available.
- Include a call to action - we would love for you to recommend HomeCooks using your own words and mention the phrase "get the discount".
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
About HomeCooks
HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
Website: https://home-cooks.co.uk/
Instagram: https://www.instagram.com/homecooks.uk/
Tiktok: https://www.tiktok.com/@homecooks.uk
Main Concept
Script/Description of Scenes
Key points:
- Explain to the audience why you are ordering HomeCooks meals, either for yourself or for your elderly parent(s).
- Showcase the variety of dishes, from classic pies to heartwarming soup and international cuisines. If possible, please include a few examples of dishes.
- Emphasise that the dishes are made by independent chefs using high-quality, fresh ingredients with no preservatives added.
- Highlight the convenience of ordering HomeCooks meals directly to your doorstep. You can stock up your freezer and never run out of food.
- Demonstrate how easy it is to prepare the meals from scratch - simply reheat them in the microwave or oven. Individual portions are available.
- Include a call to action - we would love for you to recommend HomeCooks using your own words and mention the phrase "get the discount".
Additional information
We'd love to work with age 50+ content creators
Do's
- We would love you to show your faces enjoying the meals
- Use your own words, but keep the tone casual, friendly, and warm
- Product hero shots showing off our brand
- Plating up the food in an appetising way
- Feel free to add in some sides, garnishes, and salads to make it more colourful
- Show how easy it is to reheat the meals and that it requires no actual cooking
- Good lighting is very important when it comes to creating high-quality content
- Using clean surfaces and backgrounds while creating content
Don'ts
- Please don't share anything that doesn't look appetising on camera.
- Try to avoid the following words:
- Frozen meals - we prefer to call our meals “prepared meals” or just “meals” rather than "frozen meals". However, you can mention to store the meals in the freezer.
- Fresh meals - our food is cooked fresh and then immediately frozen to lock in the nutritions, but we don't want to confuse customers with meals delivered fresh.
Specs:
Ad format: video
File type: MP4 or MOV
Minimum resolution: 1080 x 1920 pixels
Ratio: 9:16 (vertical)
Subtitle: no
Background music: no
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
HomeCooks
Pronunciation
Home Cooks
Website
https://home-cooks.co.uk/Social Media
Category
Food/Beverage
About
HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in north London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
HomeCooks, with capital H and C, no gap between Home & Cooks
Brand Guidelines
Allplants
Hellofresh
Tastily
Gousto
Deliveroo
Tone of voice
Casual, friendly, warm
Competitors/similar brands
Allplants
Hellofresh
Tastily
Gousto
Deliveroo
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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