Energy Sketch
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style videos for paid ads.
The products are as follows: HOLY Energy Starter Set
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings.
HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
The starter set contains 7 fruity, delicious flavours + a free shaker
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
✅ All angles must include: “Use code HOLY to save £5” as a caption for ****the first 2-3s of the video.
✅ You're encouraged to take creative liberty while sticking to the key points / theme of the script.
✅ This is a sketch so feel free to play both characters.
Inspo: https://fb.me/1WetHcmBBUzGqK7
Hook: (1st person) What are you drinking?
Education:
(2nd person) Errm… an energy drink!
(1st person - disgusted) Why are you drinking that??
(2nd person - confused) To wake up and because it tastes good
(1st person) - side eye
(2nd person) - okay I drink it to wake up not because of the flavour…
Come on! You are also drinking one
(1st person) Yes, but I can drink mine with a clear conscience - this is HOLY Energy!
(2nd person) Why is that better than mine?
(1st person - speaking fast) There is no sugar or artificial ingredients. The caffeine boost from green tea extract is a lot smoother and with the NewCaff formula the boost lasts for longer. It tastes 1000x better and one portion costs half of what it would cost in a supermarket and…
(2nd person - interrupting) Ok ok ok I also want it! How do I get it?
(1 person) Click on the link to get a starter set with the 7 best selling flavours x2 and a shaker
CTA:
Use code HOLY to save £5 on your order
AD SPECS:
- Duration: 30 - 45 Seconds
- Aspect Ratio: 9:16 // 1:1
- Show product in use: i.e. how you mix a HOLY (powder in the shaker, add water + ice cubes, shake & drink)
- Clearly visible captions that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- HOLY must be in CAPS ‼️
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Ensure you remove the sachets from the box to present the branding / characters on the sachets ‼️
- Feel free to use reviews from this folder https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo
- Use both Starred reviews & DM screenshots
Please submit files as follows:
- Final edit (music & subtitles)
- Raw (no music or subtitles)
Each video should end with a fade out to (at least) 2s black screen
Get creative: add your own spin to the angles. Whether that is scripting adjustments or creative shots.
Pixelate any other drinks you show
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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