Green-screen video, where the main character sounds judgemental of someone using the Banana Hair Food at first, but then reveals they actually love them for it.
Garnier Banana Hair Food
Application footage/captions:
"Use Banana Hair Food";
“Apply it on your hair like a mask”;
“Look gorgeous with nourished and glowing hair". V.O -
*ignore numbers, they correspond to captions to include on footage behind:
(1) "I'm sorry but if you do this;
(2) or this;
(3) or even this sometimes;
(4)I absolutely love you, don’t you EVER change.”
Voiceover with same energy as this reference audio: https://www.tiktok.com/@alorasky/video/6772327784657243397 . VO should be CC on screen, but not be in the way of the above copy/application notes.
DO
DON'T
A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
It’s a slingshot state of mind.
Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs