Scooch Health App microphone ad
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Project Summary
The Brief
Would like to create an ad exactly like this: https://drive.google.com/file/d/1MrdrWEYoi-mAerSzCUB9Y-hGzBrs_xk3/view?usp=sharing
Microphone review style/split screen/overlays to make points.
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Scooch Anal gland dog supplement chews: https://scooch.pet/pages/anal-glands
Feel free to tweak so it suits your natural tone of voice, but remember to stick to the key messaging.
Microphone review style/split screen/overlays to make points.
Hook: This is the bizarre reason why no one on the planet does dog care like Scooch.
This is such a big issue for dog parents that some are paying over £650 to treat their dogs for common issues like anal glands!
Now this only all made sense when I discussed the issue with a bunch of other dog owners.
Dog's have become such integral parts of our lives and families that
We're not doing anything to prevent issues, we're just reacting when they happen and it's costing us a fortune.
Scooch created a way for us to easily check for potential conditions in minutes through vet defined check ups that give your dog an overall health score, personalised recommendations and ongoing support through their 24/7 vets and Rio the AI assistant.
So of course I had to give it a try out for my best mate. I did have to do a short onboarding quiz but it was simples and already gave me a quick snapshot at my dogs health status. Set up wasn't an issue.
After going through my recommendations I also decided to order the anal gland supplement. There are others on the market but these are so easy to give him plus they're vet-formulated, human grade & plant based so they tick all of my boxes. After a short wait the chews arrived and just a week later, my dogs obsessed and I no longer panic about potential vet visits just to express his anal glands.
Fetch your dog's score for free today to give it a try for yourself!
Clips that would be great to get are:
Talking to microphone style clips obviously + then also answering the door to get the Scooch chews + feeding the chews to the dog and them getting excited + various shots using the Scooch health app (app.scooch.pet) e.g. on the sofa, close up, on a dog walk etc
Need a dog or have a dog they can work with to have in the product shots towards the end with the supplements arriving!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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One subscription to make your pet’s healthcare a no-brainer, from online assessment and health tracking to 24/7 video vet support and vet-formulated treatments.
Pet Lab Co
Tech & scientific vibes but still friendly and approachable - dog obsessed!
Pet Lab Co
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