Showcasing the bru Travel cup
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want people to get to know and get excited about our new reusable travel mug! Ideally 20 seconds long.
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A leak-proof, insulated travel mug for environmentally conscious, coffee lovers who value functional products with a clean, minimal aesthetic. https://bru-cups.com/products/bru-travel
Please create a script that is natural and authentic to you! Key USPs to mention and at what point have been outlined below, so please incorporate these into your script.
Hook: Feel free to come up with your own! (Show the product).
Scene 2: Snap shots of outer packaging and cup inside packaging in quick succession.
Scene 3: Making a coffee in the cup either from a coffee machine, V60, aeropress or something similar. Smart-looking coffee machine would be fab. Coffee to be either black or if milky please make it with oat milk (minor figures or oatily preferred if in shot).
OR if this can’t be achieved at home, this scene can be swapped to getting a coffee at a cool independent cafe, passing the cup to a barista, seeing the coffee poured into the cup, barista giving cup back with coffee inside, you walking out the coffee shop with the coffee cup.
Voiceover:
- Focus in on features (most important: ceramic internal coating, lid clicks to open and close, can drink from any side of the lid, leakproof, keep your drink hot for hours.
- Less important: texture on outside, side indentations making it comfy to hold, fits in car cup holders, non-slip bottom).
Scene 4: show how the cup colours can be customised by changing colours of the lid parts. Eg green cup base, purple lid outer and green lid cap.
Voiceover:
- Mention the cups being available in 4 trendy colours and 3 sizes (8oz for flat whites, 12oz for lattes and 16oz for long days!).
Scene 5: out in town, drinking from the coffee cup with the lid on (click the lid and drink).
Scene 6: end of the day, taking lid off cup and unscrewing lid into 3 parts, giving quick clean to show how simple it is to clean, maybe stick lid in dishwasher top rack.
*Include on-screen subtitles in the scenes.
CTA: Get your hands on it now!
VISUAL GUIDELINES
- For scenes in the home, we are looking for an aesthetic which is modern and minimal, japanese/scandi-esque really suits our brand.
- For outside scenes, city scapes and trendy high streets as well as a bit of nature would work really well. Clothing-wise, think Shorditch, Brighton, Bristol, Manchester and the like....smart/casual and a bit hipster.
- We put a compostable protection bag around the cups when shipping, but please remove these for any shots showing the packaging. Photo of shot ready cup in packaging attached.
- Don’t worry about the Hook Line in our brief as we don’t like it after hearing so many videos using it! Happy to go with anything that sounds natural. (Any ideas on what to use which may sound more authentic?)
- Regarding using the lid, we included a leaflet with a QR code. Have a look through this and scan the QR code to watch the videos as it will help you understand how the lid works and how to take it apart and put together again. (Don’t include the leaflet in the shots though as we soon won't be using it due to changing the lid mechanism slightly).
- We included blue and purple 12oz cups & a spare green lid. In one of the scenes we’d like to show how the lid and base colours can be customised. We'd like to show purple cup with green lid and blue cup with purple lid. Photos of these combos attached. We do also have 8oz and 16oz but 12oz is the best seller (the lids are universal and fit all sizes).
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Quality eco products, minimal design aesthetic.
Chillys, keep cup, fellow
casual
Chillys, keep cup, fellow
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