Tastily - Chef-made meals for one!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Target: Solo eaters (approx 33% of adults)
Choosing to eat well on your own can be the ultimate expression of freedom: you can eat what you want, when you want, where you want, without having to negotiate with anyone. Just eat what you love and don’t waste time prepping it.
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We create chef-made meals that taste so good you won’t believe they’re healthy!
Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
The hook: 'I eat what I want, when I want’
The footage: Split the screen into 4 and in each frame you are showing a different Tastily meal. We would like 2 of them to be showing you eating, and the other two could include the packaging and a close up of the dish.
State product: ‘Since using Tastily, it’s totally changed the way I eat. It’s like you’ve got a personal chef for one!
The footage: Empty shot of the fridge, snap fingers and then it is full of Tastily meals
USPs: ‘Single portion servings means no food waste’ ‘70+ dishes to choose from’ ‘33g protein, 550k kcals on average’ ‘Regular and large portion sizes’
The footage: Choose one of the meals to prep. We would recommend the salad or tacos as you can get some fun assembly clips.
Social proof: ‘The best part is I don’t need to any washing up, which let’s be honest is the WORST when you’re only cooking for yourself’
The footage: either talking to camera or showing a clean kitchen with voiceover.
Call to action: ‘Get your first box from just £5.40 per meal’ ‘Use the code TASTY for 30% off your first order + 15% off your next 2!’
The footage: this can be a shot of your choice with text overlay. Suggestions: filling the fridge with the meals, panning all the dishes together, clip of you enjoying the meal at a dining table / on the sofa with your feet up.
Meals you’ll receive: Chipotle bean burrito, dumpling bowl, miso glazed salmon, harvest bowl salad, pulled beef tacos, satay chickpea curry, steak and creamed spinach, feta saganaki.
Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'
Additional hook. The hook: 'Here's how I eat DELICIOUS meals without even stepping foot in the supermarket
The footage: Shot of a handful of meals plated up - could also add some of the Tastily branded sleeves in here.
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Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.
- Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
- Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
- Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
- Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.
Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.
SimmerEats
Lions Prep
Prep Kitchen
All Plants (not competition but have good ads)
Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.
SimmerEats
Lions Prep
Prep Kitchen
All Plants (not competition but have good ads)
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