Noom + National Hummus Day
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are looking for a video creator who LOVES to create aesthetically pleasing cooking videos. You will be following a recipe to create hummus four ways in honor of National Hummus Day, which is on May 13 (note we'll need final video by then). Note that we will send your our cookbook to show VERY briefly in this video, but we want the focus to be on the actual cooking.
Brief: https://docs.google.com/presentation/d/1djScPacTLEW8WQPhQ9obm9gAUUvDZ8PP6dj9CHTSJAg/edit?usp=sharing
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PLEASE VIEW BRIEF FOR ALL DETAILS: https://docs.google.com/presentation/d/1djScPacTLEW8WQPhQ9obm9gAUUvDZ8PP6dj9CHTSJAg/edit?usp=sharing
We are looking for:
- (1) cooking video
- 30s or less
- Showcasing our hummus recipe from The Noom Kitchen cookbook
- Mentioning that National Hummus Day is “today” (we will post the video on May 13)
Ideally knows Noom and is on their own health/wellness journey
DO
- Be candid and authentic
- Have fun with it
- Be concise
- Film your content in your standard format/aesthetic
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Create your content in the most authentic way possible to your style & audience but be sure to respond clearly to the questions asked
- Use TikTok fonts & tap into trending sounds, if relevant
DON'T
- Do not use profanity
- Do not use music that is not royalty-free
- Do not refer to Noom as a diet (if you do mention it) (It’s so much more than that)
- Do not suggest, or directly say that Noom is easy or that weight loss is quick on the program
- Do not make mention unhealthy relationships with food e.g. “Put that cookie down and sign up for Noom today” (TikTok rule)
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Noom is a consumer-led digital health platform.
As a leading expert in behavior change, Noom recognizes that everyone has a unique psychology & biology and provides personalized plans that empower people to take control of their own health; losing weight & improving daily stress & anxiety. Health doesn’t happen just happen at the doctor’s office — health starts with you, at home.
We recognize that there’s more to living a healthy life than being a healthy weight. That’s why weight management is just the beginning with Noom, and we’re excited to partner with you to help share that message.
- Write brand name as: Noom
- When publishing content to your channels, please follow FTC guidelines and include #NoomPartner
We are candid, authentic, supportive, educational but not patronizing.
We like humor but we NEVER shame.
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