Hydrating Skincare Ritual
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like talent to create a video that features our most loved hydrating skincare products which features our patented Phelityl Collection. This is the perfect skincare ritual for anyone who suffers from dry skin, and products can be used separately/with other skincare products OR together for extra hydration.
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Our Phelityl™ formulas focus on nourishing and moisturizing all skin types with balancing, skin-loving ingredients rich in EFAs to support skin’s natural barrier.
HOOK: This is for my dry skin girlies who need some extra hydration.
Step 1 - Phelityl Cleansing Bar - cleanses without drying. Ingredients packed with Essential Fatty Acids (EFAs) help maintain moisture, bringing skin back into beautiful balance.
Step 2 - revives dry to extra dry skin and replenishes moisture, coating the complexion in energizing hydration. Clinical Results: • After 1 hour, skin moisture increased by 62%* Step 3 - day-to-night cream delivers essential fatty acids to help nourish dry skin and replenish vital moisture. Skin’s protective barrier is left supported, moisture is preserved, and hydration levels are balanced revealing a mattified, non-greasy, velvety-soft finish. At the end, if you feel it's natural to work in, you can mention that the essence & cream both come in travel size if you want to try them before purchasing the full size bottles (great for a more price-conscious viewer/customer)
Note: please DONT mention this is a "Phelityl Ritual" as the hook
Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Please use VO and do not speak directly to camera.
Nails should be clean/simple, no distracting designs and preferably no neon colors.
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Please don’t show any other brands
Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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