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Project Summary

Project Name
Scooch Health app features
Brand
Scooch
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

Would like to create a video exactly like this: https://drive.google.com/file/d/1dxJ8j7gaxVfpM_kzAt4W0tdz0Oa2FCKJ/view?usp=sharing 

A really clean tech ad on our app Scooch Health: http://www.scooch.pet/pages/health 

Will need a dog to film with throughout

Really need it to all feel clean and tech-y like the inspo video throughout, so quick changes to different app screens, bright clear lighting and a high quality phone camera used.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Check out all the features here: http://www.scooch.pet/pages/health 

Main Concept
Script/Description of Scenes

Please make it sound natural!

Hook: So, I love Scooch Health, it's completely changed the way I think about & manage my dog's health 

(video hook to showcase you + dog + the phone maybe on the sofa or wherever feels natural)

It's incredibly unique, because I now have everything I need for (dog's name) in one place, I use it every single day to keep on top of his weight, worming and basically any concerns about his wellbeing 

(video to showcase the dashboard of the app which is the screen with the health cards and score) 

I've spoken to their vets about once a week since I got it, and any of my daily questions are answered by Rio the AI assistant (Video to showcase you writing the question out to Rio the AI assistant within the app to ask "Is it safe to give my dog some carrot?") Today I had to check whether I could share a small piece of carrot with my dog - the answer was yes in case you're interested... 

Video to showcase you with some carrot for a snack and sharing a small piece with your dog with your phone in your hand) 

You can take vet-defined check ups in the app to track and improve their health score, also set reminders so you don't forget to brush their teeth or flea, I can't be the only one guilty of this... 

(Video to showcase you doing one of the vet quizzes/checkups and maybe their health score at the end whatever feels right here) 

Even though there's so much functionality, the app is so pleasant, simple and easy to use 

(video to showcase you using the app like in the inspo at 0:6secs)

They really thought of everything here 

Fade into a black screen with white Scooch logo and web app URL app.scooch.pet (like in the example)

Please have the white Scooch logo at the top like the inspo video - Really need it to all feel clean and tech-y like the inspo video throughout, so quick changes to different app screens, bright clear lighting and a high quality phone camera used.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scooch
Pronunciation
Social Media
Category
Pets
About

One subscription to make your pet’s healthcare a no-brainer, from online assessment and health tracking to 24/7 video vet support and vet-formulated treatments.

Brand Guidelines

Pet Lab Co 

Tone of voice

Tech & scientific vibes but still friendly and approachable - dog obsessed!

Competitors/similar brands

Pet Lab Co 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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