2 Ways - You’re Probably Using Olive Oil Wrong
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Project Summary
The Brief
This intro will be stitched onto a VSL presented by Dr Sarah Brewer. We'd like the creator to appear as natural and genuine as possible, please don't over act. Stick to the messages in the script but feel free to say it in your own words if it feels more natural.
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The product is Origins Olive Oil, but this is not revealed until midway through the VSL.
https://docs.google.com/document/d/1ACs8i39td67jbkKa4RO5pqi78slUQhRzID3JcRca0RU/edit?usp=sharing
Hook Variations
- You’re Probably Using Olive Oil Wrong
- Is Your Olive Oil Toxic?
- Never Make This Olive Oil Mistake
Main script
I just saw this video of how they make olive oil…
And oh my word… this is gross.
The olives get sprayed with pesticides…
Churned into mushy paste…
And pumped through massive pipes.
_____________
I was like, is this normal?
Turns out, it’s not…
In the old days, they grew olives in special soils…
And pressed them using what’s called the ‘frantoio’ method.
Now these 2 processes create very different kinds of oils…
One is overflowing with a special compound…
That gives Italian women slim figures and gorgeous hair…
And the other contains toxic ingredients…
Driving the obesity epidemic in Britain.
Now according to world-class nutritionist Dr Sarah Brewer…
There’s a simple way you can a) find the right olive oils…
And b) slow ageing with this ancient Italian olive oil trick…
So if you’re interested, look at this.
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VISUALS
Specific Shot list
Note: this is not exhaustive - the more b roll and images you can include, the better.
- A clip of you at supermarket, looking at olive oils
- Clips of you pouring olive oil over woods, whisking it in a cup, smelling it etc
- A full length clip of you looking at yourself in the mirror
- A few clips of you exercising
- A few clips of you doing basic stuff like thumbs up to camera, smiling, laughing etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Specified in the script
Specified in the script
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