Corinne - Podcast
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hey Corrine,We'd love to give you this brief as we spotted a big microphone in your last video, so we think you'd be great at this Podcast brief where we need prop elements like that. For this brief we want a bit more welly and energy within your video to successfully mimic the podcast aura.
We'd like to tap into the creatives we're recently seeing of Brands mimicking a Podcast scenario talking directly to the camera along with a podcast microphone. Please see reference of Dermatica & Sem Rush are good examples for the kind of content we're looking for. PLEASE indicate if you have a mic that could be mistaken as a podcast, this prop is needed.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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You'll be able to order our Fussy Natural Deodorant product yourself and be given the codes to do so when you're selected.
You should already have product so can start filming!
Hook 1 - "Struggling with Yellow stains ruining your white shirts?"
Open with the above statement as the opening hook whilst you talk into a podcast mic and wearing headphones. In the video please show to the camera a white t-shirt. One side has yellow stains (caused by antiperspirant), and the other has no stains (as you've used Fussy). In the video, as you're talking into the mic and showing the yellow-sided armpit, explain how the aluminium in antiperspirant causes this staining. Then, transition and explain how Fussy uses completely natural ingredients and doesn't include aluminium, i.e. means no yellow stains. Within the video please also highlight the 3x USPs (see below).
Hook 2 - "Sick of red irritated armpits?"
Open with the above statement as the opening hook whilst you talk into a podcast mic and wearing headphones. In the video please show a green screen of a red irritated armpit and one that is smooth and clean. When you're green screening the red irritated armpit, explain how loads of chemicals within antiperspirant such as aluminium, parabens and other chemicals such as *Diethanolamine (be quite funny to see you struggling to say this word) can cause people to experience red irritation. Then transition into Fussy and showcase the product, stating that it's made of natural ingredients like Shea Butter and Tapioca Starch which help keep your armpits healthy whilst still smelling fresh. Within the video please also highlight the 3x USPs (see below).
*Pronounciation = (DI-ETH-AN-O-LAM-INE)
Hook 3 - "Fussy Natural Deodorant will CHANGE you life"
Open with the following statement as you talk into a podcast mic and wearing headphones. Explain how Fussy Natural Deodorant have changed your life as you no longer worry about yellow stains & red irritated pits and how you get 24hrs of effective protection from BO. Then in the video we want you to show how customers can get their very own Fussy case (via using a green screen) by going through our subscription builder https://www.getfussy.com/pages/subscribe. Please show the range of cases we have and state the colour you choose in the video. On step 2 (on choose your plan, select subscription). And on step 3, please then show the range of scents we've got and how amazing they are, please detail why you choose your scent. Be great to see a clip of you sniffing the case with the refill alongside this too. Within the video please also highlight the 3x USPs (see below).
See example from Monday.com https://drive.google.com/file/d/1ORbHdHN2m9UUxIr4PcyAquThv6M_xz8i/view?usp=sharing where they do a podcast setup whilst showing their product as a reference
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be able to mimic a podcast setting as shown in the examples. i.e. need to have a microphone to mimic a podcast. Please also bring high energy and also have the ability to create social first content too.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 4 - "Did you know probiotics (the good bacteria) in Fussy keeps you smelling fresh ALL day?"
Open with the following statement as you talk into a podcast mic and wearing headphones. It would be good at the start to green screen an image of probiotics, and state how Fussy Natural Deodorant uses Lactobacillus in their formula to target the bad bacteria that causes BO. State how you might have heard this before as it's commonly found in yoghurts. Then transition and explain how Fussy uses completely natural ingredients, and that it's vegan and cruetly free (hit hard on this as some people think Lactobacillus is an animal product). Within the video please also highlight the 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook 5 - "Do you think natural deodroants don't work?"
Open with the following hook. And have the Fussy Natural Deodorant product visible straight away within the first 1-5 secs. Answer the question and explain how Fussy has a probiotic (lactobacillus) within it that targets and neutralises the bad bacteria that produces BO, and that's what makes it super effective at keeping you smelling fresh for 24hrs. State how this is a common ingredient thats found in yoghurts (green screen yughurt), and then go on to state how Fussy uses natural ingredients such as Shea Butter and Tapioca Starch. Within the video please also highlight the 3x USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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