THE WAR PAINT FOR MEN - DAILY ROUTINE
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a Daily Routine using the Daily essentials kit. We want you to create a video that showcases the ease and convenience of our Daily essentials kit and how it fits in to your routine.
TIP: Share relevant content examples in skincare/beauty niche if applicable
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War Paint for Men is the UK's OG mens makeup brand. War Paint is all about helping you to feel ready to tackle whatever today brings. And whilst we’re serious about what we stand for, we don’t always take ourselves too seriously.
Makeup isn’t only for women, and neither’s confidence. It’s for everyone that wants it. And if you want a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, we’ve got your back. The Daily Essentials Kit has everything you need for a 5 minute face, helping you to look good and feel better. Moisturiser
A lightweight daily moisturiser to help optimise hydration and leave skin feeling smooth. Our blend of antioxidants help support skin health and leave skin refreshed, never greasy.
Eye Cream
A lightweight eye cream that helps to defend against dark circles, smooth fine lines and deliver deep hydration. The cooling metal roller-ball applicator massages and energises tired eyes.
Night Serum
An advanced multi-tasking serum that works while you sleep to help revitalise, smooth and hydrate. It’s quickly absorbed by thirsty skin to target signs of ageing and uneven tone to reveal healthier-looking skin when you wake up.
Concealer Pen
A lightweight liquid concealer to help cover imperfections like dark circles or blemishes.
Tinted Moisturiser
A hybrid of moisturiser and light coverage foundation to hydrate your skin whilst evening out the tone of your skin.
Face Sponge
Apply and blend makeup onto the skin easily with this latex-free makeup sponge.
Please create a script that's natural and authentic to you! Refer to the Product USPs in the 'Product/Service' section.
SCRIPT / HOOK 1: Voiceover: Lads, this is your friendly reminder that a skincare and makeup routine is probably 1 of the best things you can do for your relationship. Stay on top your game
This daily essentials kit has everything I need for every occasion. I know i can look my best for nights out, meeting mates, work meetings or those all important date nights. Plus this routine takes me 5 mins max.
Include details of your day to day routines and how easy it is to add War Paint to your rountine
*Film in a clean, well lit space that fits the War Paint for Men aesthetic - understated, modern and curated. Highlight
War Paint for Men is for all guys. We want our creators to show their personality and creativity through our content with genuine interest in the mens makeup / grooming space.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
SCRIPT / HOOK 2: Why is nobody talking about Mens Make- up? I spend no more than 5-minutes on looking after my skin each day with the Daily Essentials Kit.
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