“Secret Puzzle Society” game launch
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are requesting videos from creators discussing or mentioning the small, mischievous (yet not tragic) things or mysteries in life. Because they got inspired playing the Secret Puzzle Society game. An example: “Sometimes life is like an evil puzzle. Like when someone puts pineapple on pizza.”
Tonality: Since the mischievous occurrences are not tragic, we can have a sense of mystery in the tonality. Imagine a UFO document, “Are they real!?”, so as not to fool around too much. Use more deadpan, dry humor, but maintain your personal style.
<Please refer to the Do’s and Don’ts for more details.>
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<Please download and open the game on your phone before filming so you’ll have it ready.>
Start the video in your own, distinctive style and then move on to point out your experience of a life’s little evil thing, and its possible relation to the Secret Society. <See some examples further in this document, and also come up with your own> Connect this topic to the game you’ve been playing, where players could face more evil plot twists and puzzles <If possible, show the game on your phone.>
Then, freely adapt to your personal style, and talk about the game, how you help the character Brooke, or what you think about the antagonist, Red Raven, who is trying to mess with Brooke’s life. Note: You can talk about the game first, and then about the “evil life annoyance” later, that is also okay.
The puzzles in the game are not as evil as picking pineapple out from pizza, and are much more fun to solve. So end the video with a CTA that includes downloading the game, for example “Download Puzzle Society and try the minigames yourself, it’s super entertaining, plus I’m kinda hooked to all these evil plots”.
Do’s and Don'ts: Themes and topics to avoid
Please keep the “evil experience” light hearted, fun and innocent. So it can be annoying, but not actually evil or harmful. As you explore the connection between Secret Society and you real life experiences, please do not relate to:
Traumatic events like wars, terrorism, accidents, disasters
Evil, criminal behavior like crime, ill treatment, or any other act that has caused actual harm to people, or living beings
Conspiracy theories or views on similar topics
Religion, politics, gender, race or identity related topics
Any controversial topic where you mention an actual living person
Examples:
Okay: “The person who invented the plastic wrapping for a peeled banana must be part of the Secret Puzzle Society. Needs a special kind of evil to replace a naturally good package with sticky and messy wrapping.”
Okay: “I have a theory: the pyramids were actually built by a secret evil society, just to annoy people. And I have proof! <There’s a Egyptian scene on the game we can provide>
Okay: “Pineapple on pizza is pure evil and all the chefs who use it must be part of this society.”
Okay: “I’m hooked on these evil deeds in this game, and started thinking how much evil there actually is if you think about it. Like indistinct captchas, mosquitoes, cans that splatter sauce on your shirt when you open them… all sound like the plots of this Puzzle Society.”
Okay: “I have been playing a lot of this game, and now I’m sure the daylight savings time is actually invented by this evil Secret Puzzle Society.”
Okay: “Pineapple on pizza is pure evil and all the chefs who use it must be part of this society.”
Okay: “USB sticks are never going to the portal the right way the first time. Why?? Is it Society's way to control us?”
Okay: ”Loch Ness monster! Bigfoot! Must be some plot by the Society!”
Okay: ”I have a theory why Mona Lisa is smiling!”
Okay: ”I’m sure this society just tilted the tower of Pisa to make people take these “funny” photos!”
Not okay: “Joe Biden must be part of the Secret Puzzle Society, look at the economy…”
Not okay: “I wonder if the Catholic church is actually the Secret Puzzle Society…”
Not okay: “This one James Smith in my class in the late 90’s was the worst…”
Not okay: “Think about how many wars there have been, it must be some secret society…”
Here is one UGC ad that is performing well on Youtube. Please find elements to support your comments about the game, but keep your own style and include details related to character Red Raven’s evil plans towards Brooke, and you as her friend and protagonist trying to help and unmask the villains
Transcript:
0:00 This is my new favorite mystery game.
0:02 It's called Puzzle Society and I am absolutely addicted.
0:05 Brooke is our sidekick, who's a journalist investigating an enigmatic group who has a thing for puzzles and masks.
0:10 You're called to an abandoned house where you must help Brooke escape a deadly trap.
0:14 And then the investigation begins, you need to find clues in each room to escape and gradually a mask.
0:19 Literally the members of the Puzzle Society.
0:21 I cannot wait for the next episode.
0:24 In fact, I think I'm going to play now.
0:26 Bye.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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