Erno Laszlo Blemish Prone Collection
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
We'd like a video featuring our new blemish-prone collection, with a demo/application on how to use both products.
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The new Blemish-prone skin collection by Erno Laszlo targets blemishes and refines pores.
Hook: The new Blemish-prone skin collection by Erno Laszlo targets blemishes and refines pores
First shot of video should be something that sparks interest – either showing the freeze-dried treatment being mixed or the mask being applied. Pan to show both products on a bathroom counter.
[Voiceover below, visual shot should be talent applying mask]
The Clarifying Gel Mask targets blemishes and surface oil, diminishing the appearance of pores while infusing skin with refreshing hydration. It leaves skin with a refreshing, cooling sensation. This is my favorite weekly maintenance mask to help keep my blemish-prone skin balanced and clarified prevent breakouts.
[Voiceover below, visual shot should be talent applying mask]
The Freeze-Dried Targeted Blemish Treatment is a use-as-you-need treatment that uses advanced mix-to-activate technology to target blemishes and resurface skin texture. I love using this when I have a stubborn blemish that I want to minimize before a special event. To use it, you pour the liquid vial into the powder vial. Seal the vial and shake to mix until the powder has dissolved. Gently squeeze a droplet onto your finger and lightly press onto the blemished area.
Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.). Please use VO and do not speak directly to camera. Nails should be clean/simple, no distracting designs and preferably no neon colors. Do NOT use the words: Pimple, acne, or acne scars, as legally we cannot make those claims.
FYI - this is a new product so there might be a delay in actually shipping it out as we will need to wait for it to arrive to the warehouse
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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