Car Marketplace - 3 Reasons Why Style Ad (HC - 3)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
heycar is an online marketplace for new and second-hand cars. Designed to make shopping for cars as easy and stress-free as possible, heycar does away with traditional bricks-and-mortar yards and gives you access to thousands of car listings at your fingertips. You can buy directly online or via trusted dealerships.
We would like for you to speak directly to the camera in an engaging manner. This is not to be overly sensationalised but rather just enthusiastic about your “experience” with the brand. The concept for the video is a three ways X has helped me ad.
We'd like for the hook and face to camera shots to be filmed in your car. Later in the video, utilise the greenscreen effect. For the best results, please make sure to use a neutral background or greenscreen. Use the website to demonstrate the points in the script.
We have provided a script; we would prefer it if you keep to the wording of the hooks This, however, is not as strict in the main body of the content. The main premise and points should be retained but feel free to say these in your own words in order for it to feel natural to you.
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Hook 1:
(Caption: Are you looking for a new car?)
If you are looking for a new car keep watching. Here’s 3 ways heycar made finding my new car a breeze
Body:
- The selection. They list cars from trusted dealerships across the UK, I chose how far I could travel, my budget and the models I like, and it showed me all the options I had based on my preferences.
- Request a video tour. before visiting the dealership, I could request a video tour of the car ahead of time where they ran through the features and showed me the car in more details. No more driving to a dealership to find out it's not what I wanted!
- Vehicle Quality. Every car has less than 100,000 miles on the clock, is less than 8 years old and was checked over by the dealership to ensure the car is high quality and isn’t likely to go wrong.
They have thousands of cars that you can buy online or via their trusted dealership partners. I’d recommend heycar to anyone looking to buy a new or used car.
Call to action:
heycar made my search so much easier and quicker so why not give it a try?
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2:
(Caption: 3 ways heycar made finding my new car easy)
Buying a car can be really stressful. Here’s 3 ways heycar made finding my new car easy.
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