Pour, Thaw & Serve - Raw Dog food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
A piece to show how easy it is to switch to Nature's Menu Meal Plan with our nuggets. For people who are squeamish about raw meat, this shows how easy it is to pour the nuggets into a bowl, thaw them, and serve straight to your dog without ever having to touch them.
Looking for bigger breeds like Labradors, Retrivers, etc. Please make sure the 'Pet' section of your profile is up to date so we can see the Breed/Photo.
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We're the original raw dog food brand
Create a script / storyboard that's authentic and natural! Pick what resonates with you from the following talking points. Please share your storyboard/script ahead of filming.
Target: New to raw feeders
Essential Messaging:
- Pour, Thaw & Serve
- You never have to touch them if you don’t want to
- Natures Menu is packed with nutritious foods: made with 80% meat content/ 20% vegetables & superfoods = 100% natural ingredients
Benefits of raw feeding:
Healthy Digestion:
- Raw food can be easier to digest, and your dog can more easily absorb the nutrients
- No more messy poos – proven to make poos small, firm and easy to pick up
- No more stomach upset – proven to improve overall digestive wellbeing
More Energy:
- The high quality protein and nutrients in raw give your dog a good, sustainable source of energy
- Shinier coat and healthy skin
Must Include:
- Green screen/screen recording of this page on the website, showcasing the benefits of Raw Feeding: https://www.naturesmenu.co.uk/advice/raw-benefits.html
- Green screen/screen recording of Meal Plan sign up journey: https://mealplan.naturesmenu.co.uk/
Structure (Choose 1 hook)
Hook 1
I wish I’d made the switch earlier/If only I’d known earlier
Hook 2
Want to feed your dog the best, but like me, are you a bit squeamish with raw meat?
Narrative
- Show the nuggets being poured thawed and served
- Outline what goes into each nugget and benefits of raw feeding
- Benefits of Meal Plan
CTA
Switch to Natures Menu Today
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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NATURAL INGREDIENTS
NO SURPRISES
We’re pet people, always have been. It's why we started over 40 years ago, here in Norfolk,
on our mission to bring the most natural, nutritious and unprocessed feeding for our pets, in the easiest way possible for you.
QUALITY YOUR PET DESERVES
We believe that all cats and dogs should be fed real, natural meals. That means quality ingredients, prepared, packaged and delivered to the very highest standard. So that's what we do.
ONLY THE FINEST INGREDIENTS
From whole cuts of responsibly farmed meat to quality fruits and vegetables sourced from trusted farms, the ingredients we use are just like those you use to cook at home.
DELIVERY YOU CAN RELY ON
It's really important to us that your pet's food arrives in perfect condition. We use delivery experts as well as our own fleet of temperature-controlled vans to make sure that happens.
A TEAM OF EXPERTS
Everything we do is crafted by our passionate experts. That's why we have our very own in-house veterinary team. They're all big natural feeding advocates, involved in everything from product development to teaching other professionals about the benefits of a natural diet.
Bella & Duke, Butternut Box
Casual but informative
Bella & Duke, Butternut Box
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