2.0 Benefits of using Zigzag to train your pup
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short video of a new puppy parent preparing to bring their pup home by scrolling through social media and searching online for tips and tricks on training.
Video should highlight the benefits of using Zigzag to train your pup - please could you focus on our My Coach feature as this consistently gets high praise.
Eileen could work really well and great to have 2 pups in the mix. As they're a little bigger, she could take the angle of her Zigzag journey from 0 to 1 year.
Example feedback from users:
"Live chat saved us from potty troubles"
"It's so great to be able to ask a question of a trainer any time!!"
"The live chat is a actual life saver, super responsive and real actionable advice"
"The option of phoning an experienced trainer at any moment is a lifesaver and blows any other training app out the water (we’ve tried others)."
Please submit in 9x16 and 4x5 format. The duration should be 30 - 45 seconds.
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App to train your puppy
Video should highlight the benefits of using Zigzag to train your pup - please could you focus on our My Coach feature as this consistently gets high praise.
Hook: (pick one)
- New puppy parents. Stop scrolling for puppy tips and tricks.
- Are you ready to help your new best friend be a happy and confident pup?
- Ready to bond with your new best friend and start on the right paw?
Download Zigzag: Help your new best friend learn sit, potty training, recall, and more.
FEELS: OVERWHELMED AND STRUGGLING
"I found the Zigzag app as I was really overwhelmed with how to train a puppy"
MAIN SCRIPT:
Body: (Show new puppy parent in a living room prepping a puppy checklist with a warm smile)
"Food and water bowls, check. Leash for walks, check. Crate, check. Chew toys, check"
(Camera zooms in on checklist) Cut to worried pup parent:
"But how will I ensure [pup name] hits her training milestones? I want to give her the best start."
"Introducing Zigzag, the app with a personalized programme based on [pup name] age/breed"
- (Use phone and have Zigzag app open
- hone in on My Coach and Journey screens
- Looks at app and talks through benefits)
FEELS: REASSURED, ENCOURAGED, SUPPORTED
CTA: Start on the right paw with your pup today. Download the Zigzag app
Please share your script / storyboard with Rachel (rachel@usetwirl.com) prior to filming.
Would encourage creators to speak conversationally and not necessarily use are script directions as verbatim. I've included a few quotes from various customer reviews to help with language and tone
Additional links:
- https://www.tiktok.com/@beagleskiko/video/7217771019027647749?lang=en
- https://www.instagram.com/p/CqX4QRTAh8N/
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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