HOLY UGC: Competitors
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a fast cut unboxing style video for paid ads.
The products are as follows: HOLY Energy Starter Pack
Videos should communicate the benefits of HOLY (education) and highlight the discount we have on the HOLY starter packs. (full scripts provided below)
For more product info check out our slide deck: https://www.canva.com/design/DAF65Uve9VI/672PWyECoE2DL_eGl3-v0Q/edit
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HOLY Energy® is your tasty and healthier alternative to conventional energy drinks - without sugar, without taurine and without artificial flavourings. Instead, HOLY Energy® offers you a fruity, intense flavour paired with a long-lasting energy boost thanks to NewCaff® and many other functional ingredients. And with less than 20 calories per serving.
You're encouraged to take creative liberty while sticking to the key points / theme of the script.
Preface: Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation.
NOTE: To film HOLY Energy starter pack - Please remove Iced Tea and Hydration packs from larger box.
Contents of box should include: Shaker, HOLY Energy sample box
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Hook:
Sick of drinking those sugar filled energy drinks JUST to get you through the day!?
(Crush, throw or pour away a traditional energy drink can)
(Please blur/ censor or hide brand name/ logo)
Education:
With HOLY - I get all my energy needs with no sugar, no artificial flavourings and no bullshit!
It gets even better! With HOLY’s NewCaff formula I get a boost that lasts over 4 hours! That means no more caffeine crashes!
And thanks to the vitamins and nootropics - I can treat myself to Energy with a clear conscience!
Best of all, it tastes super fruity and delicious. (pop up reviews around the screen https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
CTA:
Grab it now before its too late. Save £5 with code HOLY at checkout.
We'd like a box with "use code: HOLY for £5 off your first order!"
Example below:
https://www.instagram.com/p/C2nljjWL851/
DOs
- Get creative with the shots! Show them in motion so viewers can feel the energy
- Remove sticker from bottom of shaker
- Please film in natural / bright light. Ring light also works
- Add engaging captions to your video! (example: https://www.instagram.com/p/C1ms33sgMQy/#advertiser )
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- Pixelate any other drinks you show
DONT's
- Do not rip the box, the presentation should not look messy
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Additional specs:
- High Energy
- Fast Cut
- Clearly visible subtitles that fit within META borders. Here is an example of best practice: https://www.instagram.com/p/C1ms33sgMQy/#advertiser
- Non-copyrighted music (catchy and upbeat) Available here: https://artlist.io/royalty-free-music
- Each video should end with a fade out to (at least) 3s black screen
- Ensure you remove the sachets from the boxes to present the branding / characters on the sachets
- Each video should include a mix of reviews from this folder: (https://drive.google.com/drive/folders/15nMptvtvDm5QEqkwjbZ8zXH-62dxPnAo )
- Use both Starred reviews & DM screenshots
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We're here to revolutionise the soft drink industry!
HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance
Sneak are our main competitors in the UK
Casual, funny, high energy
Sneak are our main competitors in the UK
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