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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Ember UGC - No more lukewarm coffee!
Brand
Ember Technologies
Brand
Website
Compensation for this project
$155
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a video demonstrating the use of the Ember Mug and the main use functions. Unboxing the mug and showing it in action is key.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We'd like a short video explaining and showing what the Ember Mug mug is and how it can be used. Whether it's to be used in the office keeping your drink at the perfect temperature during meetings, at home chasing your kids around the house or in the garden the option is totally yours.

Main Concept
Script/Description of Scenes

Please share a script/storyboard ahead of filming!

Goals and Objectives:

  • Main goal: To let people know about the Ember Mug and how it solves the problem of lukewarm coffee or tea.
  • Objective: Demonstrate how the Ember Mug improves daily routines with its high-quality design and technology

Important messages:

  • "No more lukewarm coffee or tea."
  • "Tea and Coffee at your perfect temperature"

Content Guidelines:

Dos:

  • Talk about the temperature control function.
  • Compare with regular mugs and coffee-to-go cups.
  • Show real examples of how the Ember Mug enhances your coffee experience.
  • Emphasise the quality and technology.

Don'ts:

  • Avoid comparison with thermos solutions. We don't see them as direct competition, but want to focus on the unique coffee experience we offer
  • Keep it a bit classy that fits the price point of the product and initial target audience

Things to note:

Innovative, unique selling point. Ember's patented technology makes it the world's first self-heating mug, which you can control via an app. Can also be used without an app, as all mugs are set to 57°C by default. Includes special charging coaster with power supply.

CTA Examples: "Experience it yourself", "Discover it yourself" or something that comes across as inviting and not too compelling/forceful such as "buy now".

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Include information on Amazon Prime Day offer. All Ember drinkware products will be 15% off this Amazon Prime Day - to be included in the first few seconds.

Include a CTA at the end such as 'check them out now' or 'discover them now'

3rd Variation
About the client
Name
Ember Technologies
Pronunciation
Social Media
Category
Food/Beverage
About

Ember is a global design brand and technology platform focused on temperature control products created to improve daily life. Ember’s mission is to use temperature control to change the world in ordinary (and extraordinary) ways. From the award-winning Ember Mug that extends the first-sip experience to the Ember Baby Bottle System that provides warm milk in minutes, Ember’s products are developed to make life more enjoyable, one degree at a time, so that perfect moments last longer.

Brand Guidelines

Reference the brand as Ember, rather than Ember Technologies.

Tone of voice

Informative, yet fun and a bit humorous

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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July 7, 2024
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Submitted on:
July 7, 2024
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Submitted on:
July 7, 2024
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In Quality Check
Quality Checked
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Submitted on:
July 7, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 7, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 7, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 7, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 7, 2024
This is some text inside of a div block.
In Quality Check
Quality Checked
Usage Rights Consented

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