Ember UGC - No more lukewarm coffee!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a video demonstrating the use of the Ember Mug and the main use functions. Unboxing the mug and showing it in action is key.
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We'd like a short video explaining and showing what the Ember Mug mug is and how it can be used. Whether it's to be used in the office keeping your drink at the perfect temperature during meetings, at home chasing your kids around the house or in the garden the option is totally yours.
Please share a script/storyboard ahead of filming!
Goals and Objectives:
- Main goal: To let people know about the Ember Mug and how it solves the problem of lukewarm coffee or tea.
- Objective: Demonstrate how the Ember Mug improves daily routines with its high-quality design and technology
Important messages:
- "No more lukewarm coffee or tea."
- "Tea and Coffee at your perfect temperature"
Content Guidelines:
Dos:
- Talk about the temperature control function.
- Compare with regular mugs and coffee-to-go cups.
- Show real examples of how the Ember Mug enhances your coffee experience.
- Emphasise the quality and technology.
Don'ts:
- Avoid comparison with thermos solutions. We don't see them as direct competition, but want to focus on the unique coffee experience we offer
- Keep it a bit classy that fits the price point of the product and initial target audience
Things to note:
Innovative, unique selling point. Ember's patented technology makes it the world's first self-heating mug, which you can control via an app. Can also be used without an app, as all mugs are set to 57°C by default. Includes special charging coaster with power supply.
CTA Examples: "Experience it yourself", "Discover it yourself" or something that comes across as inviting and not too compelling/forceful such as "buy now".
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Include information on Amazon Prime Day offer. All Ember drinkware products will be 15% off this Amazon Prime Day - to be included in the first few seconds.
Include a CTA at the end such as 'check them out now' or 'discover them now'
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Ember is a global design brand and technology platform focused on temperature control products created to improve daily life. Ember’s mission is to use temperature control to change the world in ordinary (and extraordinary) ways. From the award-winning Ember Mug that extends the first-sip experience to the Ember Baby Bottle System that provides warm milk in minutes, Ember’s products are developed to make life more enjoyable, one degree at a time, so that perfect moments last longer.
Reference the brand as Ember, rather than Ember Technologies.
Informative, yet fun and a bit humorous
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