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Project Summary

Project Name
Scribe Remote Training
Brand
Scribe
Brand
Website
Compensation for this project
$125
Duration
Longer than 60 seconds
Format
Physical product
No

The Brief

Description

Description

We’re looking for you to create a TikTok-style video that show you using Scribe to solve a problem or in a scenario. We’re looking for your videos to have:

  • Scroll-stopping hooks
  • Lots of cuts & editing to keep viewers engaged
  • High-quality footage of you using Scribe to make a step-by-step guide

Our team created 1 viral video with over 1M views (check it out here). Our goal is for you to make more videos like this that advertise Scribe to audiences we’re most interested in.

Please follow the script below and ensure that your video meets all of the requirements in the video checklist:

This video will focus on the issues that come with trying to train team members when working remotely.

Your video must follow this script as much as possible, but feel free to make some creative tweaks where it feels appropriate to you and try to make it as entertaining and engaging as you can.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Scribe (www.scribehow.com) is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with automatic screenshots and text instructions by capturing your screen while you click and type.

Main Concept
Script/Description of Scenes

Hook Script:

“As someone who works fully remote, training my team can be tricky! But heres my number one tip on how to make it easier for everyone involved!”

Hook Visual Cues:

[Location - we want to show Scribes can be created from anywhere. We don’t want this to be a typical office/WFH environment. Keep it casual and real, as if talking to a friend. Make sure the audio is clear and level. Bring this alive through interesting camera angles and editing - feel free to add some personality and your own touch to this - we want to avoid looking like your sat reading from a script.]

Detail/Demo Script:

“I use a tool called Scribe, which lets me to create how-to guides for all the tools and processes my team will need to carry out their work. 

I just do the process once myself, and Scribe auto-generates a step-by-step guide which shows exactly how its done so my team can do it too!

It includes all information they need, like site links, screenshots that show exactly where to click, and written explanations to give more detail behind every step. 

I share it with my team, and they can access it whenever they need to. 

The guide can be shown right next to the process so my team can follow it along in their own time.

PLUS, if they’re stuck on a certain part, they can ask me questions directly in feedback feature. 

And the best thing is, I can do it from anywhere (literally, anywhere!), without requiring hours of training meetings or trying to take awkward screen recordings.”

Detail/Demo Visual Cues:

[For the demo section, we need you to highlight the magic behind Scribe and how easy it is to use as a platform. 

As you say ‘i do the process’ show yourself doing the last couple of points of this Scribe - https://scribehow.com/shared/HowtoresizeallcolumnsinGoogleSheetspx6zz7VTMubXuMO4ofQWg?referrer=community  then make a BIG point of clicking the ‘stop capture’ button the on the Scribe chrome extension and show the Scribe thats been generated. 

As you talk through the next part of the Script - zoom into and demo the specific sections of the Scribe you are referring to. Make sure that what is being shown in the video matches back to what you are explaining, for example, when saying ‘screenshots showing where you need to click’ show this specific element. 

For the part where you say, literally anywhere - it would be great if you could use a really interesting, almost weird location to make this as entertaining as possible.]

CTA Script:

“Ready to improve your team training? Head over to Scribehow.com now to get started”

CTA Visual Cues:

[Use text overlay to show the url scribehow.com, otherwise feel free to present as you wish]

Additional information

We need creators who can confidently present software on a laptop or desktop computer - showing Scribe clearly and making it visually easy to follow.

Please also refer to the following checklist:

  • Use the provided audiovisual script 
  • Script format: each video must be in this format

Hook: Present a problem that you/your audience have that can be easily solved with Scribe.

Demonstration: Demonstrate what a Scribe looks like.

Call to action: Emphasize Scribe as the solution to the problem you presented. Direct viewers to install Scribe.

  • Length: No longer than 60 seconds.
  • Music (if used): Pre-cleared sounds only: any music used must be authorized for commercial use. Check here for pre-cleared music.
  • Provide Scribe with Edited videos with and without music
  • Hook: captivating, scroll-stopping opener. Please include your face in the first few frames.
  • Call to action: must be included at the end of the video. Please use the CTAs provided in the Script.

Videography:

  • Clear shots of Scribe in use that are easy to read.
  • Multiple angles & cuts to keep viewers engaged
  • High-quality footage with good lighting
  • Keep all on-screen text in the ‘safe zone’ (220px from the top and 420 px from the bottom )
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scribe
Pronunciation
Social Media
Category
Software
About

Scribe is an award-winning Chrome extension used by over 1,000,000+ people that auto-generates step-by-step guides with screenshots and text instructions by recording your screen while you click and type, meaning you can create easy to follow guides in minutes, not hours.

Brand Guidelines

Zapier, Motion, Asana, Monday, Click Up

Tone of voice

Casual, Friendly, Approachable, Inclusive, Informative

Competitors/similar brands

Zapier, Motion, Asana, Monday, Click Up

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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