Fresh All Day (New Hooks)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to take the following video https://drive.google.com/file/d/1Sv4lcxhk-qcJhBWXlyu0o_Yi1V0-xf/view that is performing well for us and explore different Opening Hooks, to see what else can drive performance.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads)
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Yes - once selected you'll be given a code and info on how to order your free Fussy case
Please use product you already have, but if you need extra let us know
Hook 1 - “YOUR Natural Deodorant not lasting all day?”
Open on the above statement, and within the Opening Hook smell your pits and pull a vomited/ rank face looking horrified at your BO. Next transition into showing your Fussy Natural Deodorant case and state how you’ve been using Fussy for several months, and have found that it’s probiotic formula keeps you smelling fresh ALL DAY. Be great for that bit of the video to show you doing various bits in the day quickly edited to showcase it lasting all day. Then follow up with our other USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be confident recording on camera, creating mobile content first i.e. TikTok style creatives and good at editing.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - Fussy’s Natural Deodorant contains a probiotic that keeps you smelling fresh ALL DAY.
Open on the above statement. Within the opening scene already have the Fussy case in your hand showing it off. Within the opening hook, green screen an image of a yoghurt and explain how Fussy has lactobacillus (the same stuff that’s in yoghurt) which targets the bad smelling BO bacteria to keep you smelling fresh. Take a whiff of your pits and comment how great they smell. After this explanation explain that Fussy is vegan and cruelty free, and then follow up with our other USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook 3 - My pits have never SMELT THIS GOOD”
Open with the above statement. On the opening take deep huffs of your armpits and smile relived at how great they smell, comment how this is after a long day at work (show videos clips of you working through the day). Comment how Fussy natural deodorant has kept you smelling fresh with its probiotic formula, take a whiff of your Fussy case and comment on the scent you’ve gotten. Explain how Fussy has lactobacillus (the same stuff that’s in yoghurt) which targets the bad smelling BO bacteria to keep you smelling fresh. After this explanation explain that Fussy is vegan and cruelty free, and then follow up with our other USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast. Emphasise this is a natural deodorant that lasts ALL DAY!!!
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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