Rodial: Fake your 8 hours sleep
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
This will be used on our socials and as a paid ad. We'd like to show clearly the brightening and hydrating transformation that can be achieved using first, our iconic Bee Venom Eye Cream, to hydrate and plump, then our best-selling Banana Lowlighter, to brighten, lift, and AWAKEN the under-eye.
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The focus is Banana Lowlighter but we need to add Bee Venom eye cream in there to link the two and show the importance of prepping the undereyes, to get the best results from your ALL IN ONE COMPLEXION ENHANCER AND RODIAL ICON PRODUCT, BANANA LOWLIGHTER
Some specs:
- Hook/opener: should not mention or show the product for the first 3 seconds, but should allude to a combination that has TRANSFORMED your under-eyes/fixed a concern you have in your routine
- We'd love to see a SUPER CLEAR before and after, with one side showing the brightening and crease-free look the two products have created, the other showing the eye looking dull/dark/dry etc, then finish off and show the full transformation
- Mention that Bee Venom is the perfect eye cream to prep before make-up because it is lightweight and will help prevent your concealer from creasing
- remember that Banana Lowlighter isn't a concealer, it's a multi-tasking complexion enhancer that lifts, brightens, and depuffs and can be used anywhere you want to enhance your skin
the following is a suggestion of how to structure the video! please be creative and make it natural + authentic to you!
[points to 1 under-eye that's had product applied ]
Why is nobody talking about this duo? My under-eyes look AWAKE, and it only took me 10 seconds, I have to show you what I used -
[then a step by step showing Bee Venom eye cream, small amount applied low under the eye]
Bee Venom eye cream this will help prevent creasing,
[show and apply Banana Lowlighter]
then the star of the show, Banana Lowlighter this one product does it all, watch how it brightens my eye area whilst smoothing and blurring, and this can be used all over the face
[ maybe show it covering up something else on the face i.e. reddness around the nose, a blemish, a vein/scar]
Look at this before and after - show one eye complete and one eye not complete - the difference is just wow, chefs kiss, what a glow-up!
Must have a luxury look about them, Rodial is a high-end brand, we offer a capsule make-up collection, so full faces of make-up, false lashes etc is not on-brand for us, neither is lots of colour/colourful clothing etc
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Rodial is a hi-tech, innovative skincare and complexion brand founded in 1999 by entrepreneur and former beauty editor Maria Hatzistefanis @mrsrodial
We create targeted products that deliver instant and long-lasting benefits: our results-focused products are loved and used by customers and high-profile names around the world and have been for the last 25 years.
Our general style is quite dark, moody, masculine, and chic, there should always be a level of luxury to the content (this means we wouldn't film with bright colours, headbands etc) and we take a lot of our inspiration from fashion and lifestyle brands, so there's always an element of style to the work we produce.
La Mer, Augustinasbader, Tom Ford Beauty
professional, luxury, aspirational
La Mer, Augustinasbader, Tom Ford Beauty
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