This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Your shipping address
Not correct?
Edit address here
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.

Project Summary

Project Name
Skincare Switch
Brand
Founders Makers
Brand
Garnier
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

Two friends switch favourite skincare products and give their first impressions on each. Playful/Review style video.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Daily UV Invisible, Daily UV Glow, Vitamin C Brightening Day Serum, Hyaluronic Aloe Serum - Produce claims have been included in the link section of the brief.

Main Concept
Script/Description of Scenes

Hook: Something along the lines of "switching skincare with bestie" or "besties trying each others skincare gems"

 Two best friends playing a game where they switch their favourite skincare products. They begin by switching their favourite serums: one prefers the Vit C, the other the Hyaluronic Aloe. Each give a first impression of the other’s favourite. The focus of the video are the two Daily UV variants, Invisible and Glow. One prefers the tinted because it saves them time doing makeup, while the other enjoys their sunscreen being completely invisible. They appreciate each other’s favourites, despite their usual opinions (i.e not liking tinted sunscreen). Both like how small the products are, since they fit in a pocket. Genuine and lighthearted chat, product benefits are incorporated casually into the conversation (key product claims for the Daily UV products have been linked. 

Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the web or product comms (if included) and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising". 

Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!

VO should also appear on screen as captions. Any on screen text, including hook and captions, should use TikTok native-looking font.

Additional information

Will need to shoot with 1 other person! 

Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)

Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow. 

If brief does not include specific audio request, please include a TikTok trending  sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Founders Makers
Pronunciation
Social Media
Category
Marketing agency
About

A creative partner to Europe’s leading challengers, scaleups and major brands. 

Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content. 

Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.

It’s a slingshot state of mind.

Brand Guidelines

Please refer to project briefs

Tone of voice

Please refer to project briefs for individual TOV notes, as each client and project may be different

Competitors/similar brands

Please refer to project briefs

Details on brand
Name
Garnier
Social Media
Category
Beauty/Cosmetics
About
SUSTAINABLE BEAUTY Garnier brings beauty to vast numbers of consumers and is also committed to sustainable sourcing. We constantly try to reduce the environmental footprint of our packaging and try to improve the ecological profile and biodegradability of our formulas.
Brand Guidelines
DONT show any products outside of the L'Oreal family. Don't use any single use plastics or environmentally unfriendly appearing props. Stay away from using plastic props, bottles, ect generally. Keep any makeup and accessories or jewellery very minimal. Hands should be clean and ideally have natural looking nails (colour and length)
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

You have no content submitted yet.

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
Yay!
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
Upload more content
Oops! Something went wrong while submitting the form.
You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
This is some text inside of a div block.
This project has been archived. Discover and apply for more available UGC jobs!
This is some text inside of a div block.