Skincare Switch
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Two friends switch favourite skincare products and give their first impressions on each. Playful/Review style video.
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Daily UV Invisible, Daily UV Glow, Vitamin C Brightening Day Serum, Hyaluronic Aloe Serum - Produce claims have been included in the link section of the brief.
Hook: Something along the lines of "switching skincare with bestie" or "besties trying each others skincare gems"
Two best friends playing a game where they switch their favourite skincare products. They begin by switching their favourite serums: one prefers the Vit C, the other the Hyaluronic Aloe. Each give a first impression of the other’s favourite. The focus of the video are the two Daily UV variants, Invisible and Glow. One prefers the tinted because it saves them time doing makeup, while the other enjoys their sunscreen being completely invisible. They appreciate each other’s favourites, despite their usual opinions (i.e not liking tinted sunscreen). Both like how small the products are, since they fit in a pocket. Genuine and lighthearted chat, product benefits are incorporated casually into the conversation (key product claims for the Daily UV products have been linked.
Overall, the tone should feel very conversational, light and fun. It should not come off as sales-y so please avoid taking lines directly from the web or product comms (if included) and saying them word for word; ad-lib and bring in your own flare! For example: "Up to 24 hours of Hydration" should be changed to something more like "leaves my skin feeling super hydrated" or even a simple "really moisturising".
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
VO should also appear on screen as captions. Any on screen text, including hook and captions, should use TikTok native-looking font.
Will need to shoot with 1 other person!
Please do not wear any branded clothing and avoid excessive jewellery. Less is more with makeup, unless the brief specifically calls for specialty makeup looks. if possible, nails should be clean and natural looking (colour and length)
Please keep TikTok safe zones in mind. We’ve included a safe zone guide in the link section we’d like you to follow.
If brief does not include specific audio request, please include a TikTok trending sound of your choice, appropriate to brief and brand-use friendly (MUST say “original audio” in the audio link). Please provide a link to the audio you choose in your content submission.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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