Students that hate cooking, this one's for you!
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
Students that hate cooking, this one's for you!
Brand
Lions Prep
Brand
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
We’d like a video that shows how lions prep is an easy solution for those that hate cooking and want to leave the kitchen ASAP.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
USPs to be aware of:
Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Main Concept
Script/Description of Scenes
Create a script that is natural and authentic to you! Please share with Twirl ahead of filming for approval.
Start with: Unpopular opinion… I hate cooking
Start with scenes like: a messy sink, unwashed dishes, hard to get into meal prepping, groceries etc.
Could include commentary like - Right now, I’m swamped with revision and finishing my dissertation, so have zero time to shop, prep and cook, and TBH I just don’t enjoy it either!
Followed by scenes like: Finding Lions Prep has been a game-changer, I can finally eat real food that’s nutritious without it taking a ton of time!
Refer to the Product/Service section for Key USPs and pick what resonates with you!
Videos should be scroll stopping, fast paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention.
Additional information
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Lions Prep
Pronunciation
Website
https://www.lionsprep.co.uk/Social Media
Category
Food/Beverage
About
Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.
USPs:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Brand Guidelines
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Tone of voice
Our tone of voice principles are daring, dependable, determined and delicious.
Competitors/similar brands
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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